Savvy online insight - 16 Feb 2015

This week brought us more insight from the eCommerce Africa conference; Leigh Andrews looked at merging the physical and virtual for total future retail, what needs to happens in e-commerce before you even think about marketing, and how brands have to give loyalty before they can earn it. Then Danette Breitenbach discussed engaging with connected consumers in a three-part series - check out parts one, two and three.

Have a great week further!