Beating ad-blockers and transit advertising trends - 28 Nov 2016By Leigh Andrews
Beverley Klein chats to this week's #Newsmaker, Shamendran Naidu. Part of the Provantage Media Group since 2009, he's just been appointed executive at their Transit Ads™ division. Naidu shares his plans to educate the industry on the evolution of the SA transport industry, such as on the growth opportunities and new advertising environments offered by new modes of transport such as BRT systems and the Gautrain. I also continue my weekly #Loeries2016 wrap-up, this week exploring Loeries' rankings with Arcade Content's co-founder and director Lebogang Rasethaba, an especially insightful read as production companies like Arcade are responsible for much of the work that gets those big award show accolades. Read up and get ready for an exciting final month of the year! | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 13 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
With frustration at the rising nature of targeted ads hitting us everywhere online, we've seen an abundance of ad-blocking software. That's good for the consumer, bad for the advertiser. Here, Chiara di Rago shares three ways brands can ensure their ads 
