Personal branding in the digital economy - 4 Apr 2016By Leigh Andrews
That's fitting as we've just kicked off our digital-focused commerce month coverage. I interviewed Wendy van Schalkwyk, CEO of MI-Ashanti International, about the need for CEOs and the rest of the C-suite to play digital catch-up in order to keep their businesses on trend. Farren Roper adds that now's the time for marketers to establish their professional brand. He says: "It seems almost ironic that people who are so adept with the nuts and bolts of brand building would take so little time to apply the same principles to their own professional career development." It's about more than just working on your online profile... That's all the business inspiration you need to get the second quarter of 2016 off to a successful start. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
Louise Marsland kicks things off by chatting to this week's NewsMaker, 
