How important is SEM? - 29 Sep 2014By Rod BakerContent, online presence and SEO are all vitally important for your business. In this month's DigiChat with Andrea: Search engine marketing, we find out from SEO specialists which search engine marketing initiative is best, organic or paid? Nowadays, customers are skeptical of traditional marketing tactics, they only see a gimmick. Mike Saunders reveals how to combat this and maintain authentic loyalty through brand utility. Lastly, 'The Dissident Poet', James Matthews was featured in the latest 21 Icons - Season 2 project. Directed by photographer and filmmaker Adrian Stern, the show features some of South Africa's most iconic people and their stories in a series of short films. PS: Don't forget to enter our #myofficeinafrica competition on Instagram. | Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |
