Can you use social selling to boost B2B sales? - 9 Jun 2014By Rod BakerGraeme Wilson takes a look at 'social selling' and asks whether it can be used to increase B2B sales? He says it's no wonder that more and more B2B brands are warming to the idea. Why? Because he reckons that when it is done correctly, social selling can be a powerful tool for increasing B2B sales. Sid Peimer asks: How balanced is your company? and records four perspectives you need to articulate to create shared understanding of the vision and strategy of your organisation. Marion Scher is in favour of podcasts, but she reckons that based on the ones she has seen, they vary greatly in the power of the message they are trying to put out - and that's why she asks if podcasts are brilliant or brain-numbing? | Rod Baker
Rod Baker is Content Director at Bizcommunity.com. A journalist since before computers, he worked on a wide range of magazines and, in his youth, rose through the ranks from being a lowly and abused sub-editor, to a high and still abused editor and publisher. He has been editor and publisher of a number of magazines, as well as a newspaper. He has edited many books, and written a number too. Email him at moc.ytinummoczib@dor. |
