Brand representation and social media in the spotlight - 26 Sep 2016By Leigh AndrewsJust like sand through the hourglass, so are the days of the SABC. Bonnie Ramaila gives us her views on the issues revolving around the public broadcaster, but it's not all on Hlaudi's shoulders. Lack of channels, localised content and the slow migration to digital has made the SABC fall behind competitors like DStv. In relation to employees representing your brand or lack thereof, Deirdre Elphick-Moore explains how to leverage trust in your staff to become spokespeople and credible sources. Then Joseph Neusu unpacks social media video marketing stating that "Smart brands don't use their ads to interrupt the conversation. They become the conversation and video makes this possible." Also read why social media is so critical for marketers according to the SA Social Media Landscape, which took place on Thursday last week. All this and so much more. Don't forget to visit our #InnovationMonth special section for the latest in game-changing ideas in your industry. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
