The changing face of communications - 26 Oct 2015By Leigh Andrews
In Marsland's latest [TrendTalk] column she also focuses on the hashtag revolution, especially in light of how last week's student protests about fee increases became a national 'movement' by mid-week, rallying support across South Africa via multiple hashtags. According to Dee Stephens, the line between content marketing and SEO is also blurring - instead of opponents, they actually work hand in hand like a well-oiled machine. That's because SEO or Search Engine Optimisation has always been about providing the best online user experience through great content your readers can't help but engage with. Rounding out this edition's thought leadership, Danette Breitenbach reports back from the [ITWeb Social Business Summit] that we need to get busy as social is here - the next big thing is now, with social media a boon to businesses. | Leigh Andrews
Andrews was on the inaugural Marketer of the Year (MOTY) jury for the 2019 Marketing Achievement Awards (MAA) as well as an #Inspiring50 2018 nominee herself, and judged over 500 entries for the most recent Epica Awards - the only creative prize awarded by journalists working for marketing and communications magazines around the world. She's also serving on the IAB (SA)'s #Bookmarks2020 Publisher panel. Responsible for keeping a finger on the pulse of the latest happenings in the marketing and media industry, this is an almost 24/7 role that involves keeping one eye on your inbox with the other on your social media feed, to write breaking news stories and interviewing key people in the B2B space. All made easier by 15 years of working for companies such as Microsoft, Kagiso Media, Fleet Street Publications, the Mail & Guardian Online, Caxton Community Newspapers and Newsclip's media, marketing and PR publications. |
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