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The next digital generation

Digital experts are starting to warn of a skills shortage in digital marketing implementation and strategy in South Africa due to the speed with which the local industry has evolved...

By Louise Marsland 28 Aug 2015

The Principle of AIDA: What are marketers to do?

In a bid to be more like a storyteller (another thing us marketers are often told to be in these new "we need content" times) let me give it a bash by telling you about my recent light bulb moment...

By Vera Romano, Issued by Everlytic 28 Aug 2015

Three challenges with digital and how to solve them

"Digital" is an essential requirement for anyone wanting to do business with connected consumers. The problem is that "digital" means a lot of different things to a lot of different people...

By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015

Exponential releases 'Engagement' insight for brands and advertisers in latest whitepaper

Exponential Interactive's latest whitepaper discusses the significance of 'engagement' - and why the lack of understanding around user engagement leads to misaligned incentives, dissatisfying results and wasted money...

Issued by Exponential 26 Aug 2015

Mobile technology: Far bigger than you think

We use the term mobile to refer to cell phones, and much of South Africa's marketing speak interprets 'mobile marketing' to be constrained to this platform. But mobile technology is more extensive than we often realise...

By Grant Shippey 26 Aug 2015

Strategy trumps trends

Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours...

By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015

Man vs Machine - Programmatic media

One thing is for sure and that is that most people are resistant to change! Especially so when it comes to technology - changes in technology take you out of that nice, cosy comfort zone you have been cruising in so smoothly...

Issued by Mark 1 Media 25 Aug 2015

Digital marketing disruption

The latest trends in digital marketing are disrupting every industry. And true digital integration should be able to predict the future for your business as big data is analysed through predictive modelling...

By Louise Marsland 25 Aug 2015

The digital transformation imperative

Digital marketing is about total integration into a business across all levels - from business strategy to marketing strategy and investment in digital intelligence. It is the future of business...

By Louise Marsland 24 Aug 2015

Defining digital marketing

The term 'digital marketing' is a bit of a misnomer. It's all marketing say the experts, with digital integrated into the application and big data making it easier to measure the customer and track consumer purchasing behaviour...

By Louise Marsland 24 Aug 2015