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Give that brand a boost... Looking to break into the lucrative African market? Leigh Andrews reports that the key may lie in a new online directory, A-Listers, with the power of social network functionality that links your brand to African celebrities. She chatted to Laura Eboa Songue, Founder of A-Listers, to find out more... On the digital/mobile front, the Nigerian Government has revealed plans to connect 50% of its population to 3G broadband during the course of 2015; and international research firm Frost & Sullivan predicts sub-Saharan Africa will over the next seven years experience the fastest growth in mobile usage globally. Last but not least, check out some tips on hiring the right employee for a small business as well as how to react when making market research mistakes. That's all from me! Cheers! Ilse van den Berg, Editor: Marketing & Media Africa (@Biz_Africa)Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news". | Today's top stories |
| The Nigerian Government has revealed plans to connect 50% of its population to 3G broadband during the course of 2015... Read more >> | James Kunda Media bodies in Zambia have called on the incoming republican president to prioritise press freedom as a prerequisite for national development... Read more >> |
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 | Shannon Bond, writing on Financial Times, reports that Cosmopolitan will be launching online-only editions in Africa as well as Europe... read more>> | | |
 | So your business is booming and you've realised you need an extra person to take some of the load off your shoulders? Hiring the right employee is key to growing your business... read more>> | | |
 | Caitlin Stewart, courtesy Ashlan Bonnell WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them? read more>> | | |  | NEW YORK, US: The One Club, producer of the One Show and Creative Week, which honours the best work across all disciplines, including advertising, interactive, design and branded entertainment, has announced the jurors for the May 2015 show... read more>> | |  | Andrew Heslop PARIS, FRANCE: They are alarming statistics. 61 dead. 70 dead. 74 dead. 47 dead. 44 dead. 74 dead... (Video) read more>> | | | | | More International | |
|  | NEWSWATCH: Professor Bongani Khumalo has resigned from the SABC board, and more resignations could follow, reports News24, referring to Sunday Independent... read more>> | |  | Temba Nolutshungu South Africans in general and taxpayers in particular have become accustomed/hardened/seasoned to the perennial, colossal financial blunders otherwise known as South African Airways (SAA) and Eskom... read more>> | | | | | | | More Government news | |
|  | The Honda Accord 3.5 V6 looks smart, slick and sophisticated but it also rings some nostalgic bells that hark back to the days when family sedans were big, spacious and as the comfortable as well-worn old leather chairs you would find in gentlemen's clubs... read more>> | | | More Motoring news | |
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| | | Africa's Big SevenExhibition Management Services (Pty) Ltd - 21 Jun 2015 to 23 Jun 2015 Midrand Africa ComInforma - 17 Nov 2015 to 19 Nov 2015 Cape Town | | |
| Liz Smith "Begin somewhere. You cannot build a reputation on what you intend to do." |
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