A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
By Dina Saffer-Myers 18 Mar 2014 15:51
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative.
By Anton Harber 15 Nov 2013 06:33
Some people seem to think that South Africa is the king of oddities and curiosities, particularly when it comes to the many schemes aimed at fleecing unsuspecting and gullible consumers of their money. But there are oddities all over Africa and there just as many crooks, thieves and scammers in other parts of Africa as there are in South Africa.
By Paddy Hartdegen 4 Jul 2013 12:25
SoLoMo: the glorious intersection of social, location and mobile that was going to superpower hyperlocal search and prove to be the holy grail, allowing retailers and other businesses to attract an army of smartphone-wielding customers. Pretty exciting stuff, especially during an economic downturn, right? In my opinion, quite the contrary.
By Vanessa Clark 23 Jan 2013 11:54
Anthony Kasunda, the chairperson of the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) has been elected chairperson of the MISA Regional Governing Council (RGC) at the 2012 Annual General Meeting (AGM) held on 29 July 2012, at the Indaba Hotel and Conference Centre in Fourways, Johannesburg, South Africa.
By Gregory Gondwe 31 Jul 2012 11:38
At the risk of over-simplifying the science (and art) that culminates in media placement, one of the guiding principles is positioning around relevant content that is consumed by a predetermined volume of the target market.
By Tatenda Chiweshe 9 Jul 2012 09:46
Thomson Reuters, the global news and information company has made the final call for entries to the 2012 Kurt Schork Memorial (KSM) Awards which will take place in London in November, and made the announcement of a seminar on reporting on terrorism and global security.
By Walter Wafula 3 May 2012 11:41
Despite having 3% of the population earning an income viable for mortgage and 10.8% earning between US$10-20 per day, the UN Habitat says about 40.3% of Africans still live in slums. Inadequate and overcrowded dwellings, mostly without clean water, electricity and proper sanitation, line the streets of major cities as the population grows, banks close their doors on the poor and corruption infests the housing sector.
By Issa Sikiti da Silva 12 Sep 2011 12:18
South Africa's Institute of Marketing Management has joined forces with Zambia's Institute of Marketing, Marketers Association of Zimbabwe and Marketing Society of Kenya to launch the African Marketing Confederation in the aim of promoting and maintaining standards of professional skills, ability, ethics and integrity among marketers through the various African marketing bodies.
By Issa Sikiti da Silva 9 Sep 2011 12:34
The month of August seemed to have casted a bad spell on Malawi media as on the day that state broadcaster, the Malawi Broadcasting Corporation (MBC) retained over 400 employees out of over 700, Malawi's oldest newspaper company, the Blantyre Newspapers Limited (BNL) fired 44 employees.
By Gregory Gondwe 1 Sep 2011 10:11
Western Union, the multinational company specialised in money transfer, is celebrating its 160th anniversary by launching a global online network - a Facebook-linked platform meant to hunt for the most networked person in the world. The South African launch took place yesterday, Thursday 4 August 2011, in Rosebank simultaneously with Ghana, Kenya and Morocco.
By Issa Sikiti da Silva 5 Aug 2011 12:05
Neo@Ogilvy's global CEO, New-York based Nasreen Madhany, has been visiting South Africa for a corporate summit, where she talked up the role emerging markets will play in the future profitability of her company.
By Herman Manson 5 Jul 2011 13:30
The events and developments of the past six months in Africa have demonstrated that the rise of social media has not only revolutionised the business environment, but also redefined the political scene by shaking the foundation of dictatorship, lack of service delivery and corruption for the first time since the dawn of independences.
By Issa Sikiti da Silva 5 Jul 2011 10:14
"African people - like me - are completely disillusioned with the performance of their leaders because of what they have done and what they are doing, and for me these people should not be called leaders, but rather the elite," Moeletsi Mbeki, brother of former South African president Thabo Mbeki and chairman of the SA Institute of International Affairs, said, speaking at the CNN-MultiChoice media forum currently taking place in Bryanston, Johannesburg, on Friday, 24 June 2011.
By Issa Sikiti da Silva 24 Jun 2011 11:56
South Africa has emerged as the most valuable nation brand on the African continent in 2011, scoring a value of US$149.7 billion, distantly followed by Egypt (US$79.2 billion) and Nigeria (US$56 billion) in third place, while MTN is voted Africa's most valuable corporate brand, according to a UK-based Brand Finance study's findings released today, Wednesday 25 May 2011, in Johannesburg by the Brand Leadership Academy.
By Issa Sikiti da Silva 25 May 2011 13:45
A billion Africans and 50 million bank accounts. In South Africa, credit cards are used by only 16.5% of the population (2008). No African country comes close to 1% of total retail spend spent online - the magic figure which constitutes the tipping point for digital retail growth. No wonder, then, that the ecommerce market in Africa hasn't bloomed.
By Herman Manson 12 May 2011 18:55
South Africa, the continent's largest economy and ranked 32nd globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria.
By Issa Sikiti da Silva 9 May 2011 12:52
SADC countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place. RETOSA, a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.
By Issa Sikiti da Silva 9 May 2011 11:29
As concern mounts over the fate of Anton Hammerl, a South African photographer missing in Libya alongside two US journalists and one Spanish photographer, the Presidency said yesterday, Wednesday, 20 April 2011, that President Jacob Zuma has been briefed on the attempts made by the SA mission in Libya to locate Hammerl. Reports from Washington DC also suggest that the White House is very concerned about their well-being and it is trying hard to assist them in any way it can.
By Issa Sikiti da Silva 21 Apr 2011 11:10
A global study conducted by TNS Research Surveys shows that South Africans' unconditional love for handsets - more than content as it is in developed markets - is beginning to change and will even shift faster as bandwidth improves, and as cheaper smartphones appear on the market - probably from China.
By Issa Sikiti da Silva 21 Apr 2011 09:37
The fundamental reason that many African governments ban and harass the media has more to do with personal connotations than other issues, Kenya's Henry Maina, director of Article 19 Eastern Africa, told delegates at the two-day Regulations and Rights media conference last week in Johannesburg.
By Issa Sikiti da Silva 16 Mar 2011 10:22
There is some substantiated regulation of what the media can do and what it cannot do, but the balance must be struck between what the law has prescribed and freedom of expression, Prof Dario Milo, Wits University media law visiting professor and Webber & Wentzel partner, said last week in Johannesburg at the two-day Regulations and Rights media conference.
By Issa Sikiti da Silva 15 Mar 2011 14:01
As governments across the African continent come under increasing pressure from critical media, 'vulture' ruling parties believe the only way to deal with this 'surrogate opposition' is to regulate it through statutory mechanisms that will eventually dent its wayward reporting. But some African voices of reason, such as Zambia's Fred M'membe, argue that the restriction of good media never produces good media.
By Issa Sikiti da Silva 14 Mar 2011 10:50