[Kenneth von Rauch] LOS ANGELES, US: This post highlights some aspects of parallax scrolling* that you need to keep in mind if you want to use the effect on your site or your client's.
19 Jun 2013 10:14
[Bonnie Ramaila] I think racial undertones and subtle nuances of racial segregation in TV adverts seems rife, and I find them more disturbing than thoughtful, especially when a TV advert shows one product communicating the same message, yet represented by two different racial groups.
19 Jun 2013 09:27
[Rod Baker] NEWSWATCH: Facebook went down briefly yesterday in some parts of the world - so now we know what life would be like without the social networking giant, reports Financial Review. Meanwhile, for those authorities that like checking everyone out, Mail & Guardian has a guide on 'how to spy on your citizens', but BlackBerry SA has assured SA users that 'you're safe with us', reports Times Live.
19 Jun 2013 08:28
[Evert Lombaert] In March, we mentioned the impending arrival of Facebook hashtags as well as the resistance to this. Like it or not; it has now officially arrived on the platform and brands will need to adapt to them.
19 Jun 2013 06:02
[Anton Harber] As our president's pen hovers over the Protection of State Information Bill, awaiting only his signature before coming into law, the US is facing its biggest secrecy issue in years.
18 Jun 2013 07:19
[Sanele Mgaga] My interest in writing something related to language and culture has been building up slowly for quite some time now, but was put on full blast mode when I saw the reactions and comments on UKZN's decision to make Zulu compulsory for all first year students from 2014.
16 Jun 2013 08:18
[Monika D'Agostino] Most organisations want to prospect Fortune 1000 companies. While tempting, it can be a bit like boiling the ocean. After all, there are 1000 companies on the list and the big question is always how to prioritize.
15 Jun 2013 08:21
[Rod Baker] IOL reports that Google Glass is enjoying - if that is the right word - keen interest from the porn quarter in the US, and Google itself might find the situation somewhat embarrassing.
14 Jun 2013 09:14
[Gavin Rajah] In business terms,
value means different things for different people. So, how does one quantify 'value' when hosting an event?
14 Jun 2013 08:33
[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies.
14 Jun 2013 06:58
[Chemory Gunko] I'm not sure if it's particular to the marketing industry or just a sign of our economic times, but lately there seems to be an enormous amount of people who have come to the conclusion that the solution to their business woes is to have their marketing done on risk.
14 Jun 2013 05:55
[Rod Baker] NEWSWATCH: Hackers yesterday attacked the IOL website, reports TechCentral, while Right2Know has accused SA mobile network operators of stifling communication, reports BD Live. And as for international media covering Madiba's hospital stay, they have been warned, reports news24.com.
13 Jun 2013 09:00
[Linda Trim] Modern workspaces need to be optimally planned in order to attract, retain and engage workers of today.
13 Jun 2013 06:47
[Alastair Haarhoff] On-shelf packaging and packaging design serves as the constant visual identifier between brand and consumer, ensuring brand consistency and long term equity.
13 Jun 2013 06:43
[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign.
13 Jun 2013 06:07
[Desere Orrill] As audiences migrate from print to digital, and television audiences increasingly practice 'multi-screen' viewing, the value of digital advertising inventory is growing incrementally.
12 Jun 2013 16:05
[Mfundo Ntsibande] It's an exciting time for radio in SA. With so many radio stations with different value propositions, listeners are spoilt for choice.
12 Jun 2013 11:18
[James Hurford] It's no coincidence that people who write well do well. Writing well is one of the best ways to advance your career, no matter what it might be.
11 Jun 2013 10:33
[Jed Hewson] If you were to ask a roomful of IT professionals what the cloud is, and whether businesses should move some (or all) of their processes to the cloud - you are likely to get a diverse range of answers.
11 Jun 2013 07:46
[Athar Naser] In our ongoing exploration of content marketing and our attempts to bring it to life, we're going to shed a little more light through a real-life example of 'stratospheric' proportion.
11 Jun 2013 06:17
[Tatenda Chiweshe] The Gauteng billboard market, the largest in South Africa, is estimated at R540m a year and has a stock level of approximately 3,000 faces.
10 Jun 2013 10:39
[Catherine Milward-Bridges] While it's prudent to take direction from the experts, it's as important to heed feedback from those at the receiving end of leadership.
10 Jun 2013 09:20
[Rod Baker] NEWSWATCH: Virgin Mobile launched around seven years ago, but it hasn't grown as hoped, and the company's CEO puts the blame for that on MTN and Vodacom, reports BD Live.
10 Jun 2013 07:17[Anton Harber] Welcome to the turbulent world of newspaper ownership, Iqbal Survé. As the incoming owner of Independent News & Media SA, the country's second-largest newspaper group, you are going to find this a fascinating and complicated world.
10 Jun 2013 06:17 [Katlego Ledimo] You are a young, go-getting, want-to-know-it-all marketing and communications employee, but you
are not sure if this is it... The main reason being that you are young and you have a 'lot of years ahead of you' as your boss always reminds you.
9 Jun 2013 06:09 
[Sue Northam] Hands up if you've heard about TED Global? While most of us have caught onto the phenomenon of TED, and many of us have watched a good few TED Talks too, we may be a bit confused by the various products that TED produces.
7 Jun 2013 13:09
[Anthony Swart] While the digital sphere explodes with both content and marketing options, print is still a major component of the marketer's arsenal. In fact, it is estimated that print comprises approximately 40% of a company's marketing budget.
7 Jun 2013 09:59
[Wesley Lynch] Even though the story of e-books, for the most part, is the story of Amazon's Kindle - which overcame the increasingly high cost of print book production and distribution by digitising the value chain - it is not, for various reasons, the answer in an academic context.
7 Jun 2013 09:08
[Chris Moerdyk] Just watching the cornucopia of sport on our TV screens last weekend, I couldn't help recalling the brand cynicism a decade or so ago of Ron Mather, creative director of the Australian advertising agency, The Campaign Palace. He complained about logos taking over our lives.
7 Jun 2013 08:23
[Gil Sperling] If your company is considering buying advertising space on Facebook, you will be confronted with the choice of cost per click (CPC) or cost per thousand impressions (CPM). Without properly understanding Facebook's advertising model and what each of these options gets you, you might find this a confusing or difficult choice to make.
7 Jun 2013 07:54
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