In this controversial episode, we talk about the distinction that exists between creative advertising and effective advertising, and what agencies need to do to balance out the pressures of client demands and creative egos. Our conversation explores the challenge of maintaining an artist’s mindset in an environment where clients are expecting advertising that delivers meaningful results, and what can be done to drive a balanced perspective in agencies. We discuss the initiatives that Rory has introduced into Aqua in order to achieve this mindset. An exciting and revealing podcast....

We talk to Mpho Maseko, Chief Marketing Officer at Wunderman South Africa, about the worlds of broadcast marketing and digital/CRM are intersecting to create more meaningful opportunities for brand storytelling. We explore the ways in which brand owners and agencies can come together to meet the needs of changing consumers while evolving their capability to tell authentic stories.

We chat to Sean Hearn, SEO lead at Aqua, about how brands can dominate the internet through effective search engine optimisation.

Beth Strauss, strategist at BaseTwo, chats to us about the discipline of behavioural economics and how it can be applied in marketing. We discuss the role of social proof in human decision making, as well as how abundant choice has made harnessing these behavioural drivers so imperative to marketers. We discuss case studies around how organisations leverage behavioural cues in order to drive action and explore how technological trends and data are empowering brands to better understand the ways in which they can engage consumers. We explore how BaseTwo have applied certain principles of behavioural economics in the work they have done for their clients. Super informative discussion with a very clued up guest!...

Mike Stopforth, CEO of Cerebra, stops by to tell us why he hates the word “Digital”. Mike shares with us his broad frustrations with a word that has come to shape an entire industry. We ask whether digital is a channel or an ethos, as well as the implications for traditional agencies as they look to become more “digital. We also explore whether there is really such a thing as a digital guru. An insightful conversation with an industry leader....

On the 30th episode of the Brave Ideas Podcast, Kirsten Wiggill, Social Media Account Lead @ Aqua, talks to us about Generation Z. We learn about who they are, what they do, and why brands are struggling to get to grips with how to talk to them. Not to be confused with millennials and don’t call them selfie obsessed, Gen Z are a powerful generation that are reshaping the way people, and brands, need to communicate. An important and informative discussion!...

In this episode, we talk to Sifiso Khumalo, digital campaign manager @ Aqua, about the opportunities posed by the second screen, and how brands can take advantage to own the moment.

The Brave Ideas Podcast talks to Sofia Adarve, Usability Analyst @ Aqua, about why designing for experience is critical in today’s digital world.

We talk to Nelson Freitas, Chief Strategy Officer at Wunderman New York, about the intersection of brands, empathy and data.

Debbi Scholtz, Executive PA to the Chairman of the Aqua Group and executive head of client service, shares with us the inside track in how staff can learn to build relationships with the leaders in our organisations.