Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Latest Apple iPhone to hit China on 13 January

SAN FRANCISCO, US: Apple has announced that the latest version of its hot-selling iPhones will be released in China and 21 other countries on 13 January. It is already available in South Africa. 6 Jan 2012 09:43

Africa is world's second most connected region by mobile subscriptions

LONDON, UK: Africa has become the second most connected region in the world in terms of mobile subscription count, up from fourth place at the end of 2010, according to new research by Informa Telecoms & Media, and the number of mobile subscriptions in Africa is expected to reach one billion in 2016. 4 Nov 2011 08:28

Wireless broadband, mobile phones to connect Africa

The penetration of mobile phones in many African countries is higher than the world average. Data on the number of mobile subscriptions per 100 people show that penetration rates in Algeria, South Africa, Gabon, Tunisia, Mauritius, Botswana, Morocco and Mauritania are all above the world average of 60%. 23 Jun 2011 10:59

Telecoms service market grows by 4% to hit US$1.85 trillion

Telecoms service provider revenues grew by 4% in 2010 to reach $1.85 trillion, driven by strong growth in the mobile market in the BRIC (Brazil, Russia, India and China) economies, according to new figures from Ovum. 17 May 2011 14:50

Intelsat wins new contracts

LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods. 14 Apr 2011 10:56

comScore releases The 2010 Europe Digital Year in Review

LONDON, UK: comScore, Inc, a leader in measuring the digital world, has released The comScore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including market-level data on user demographics, social networking, online video, mobile, and search in 18 European countries. 25 Feb 2011 09:18

[2011 trends] It's a Wild. Wired. Wellthy. World!

[Gisele Wertheim Aymes] The recent global recession has changed our world forever. In a new digital age, characterised by oversupply and too many product types in almost every market, the challenge for companies will be to locate and capture pools of high-profit demand and be able to move with speed and flexibility to take advantage of them. Here are 11 trends for 2011. 18 Jan 2011 14:17

Smartphones dominate mobile traffic worldwide

LONDON, UK: Smartphone users are generating two-thirds of total mobile cellular traffic* worldwide despite the fact that only 13% of mobile subscribers use smartphones, according to the latest research from Informa Telecoms & Media (informatm.com/smartphones). 3 Nov 2010 09:53

Worldwide web... it's a woman's world

RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. 29 Jul 2010 10:46

New apps for iPhone, iPod touch

ATLANTA, US: CNN launches international news app for iPhone and iPod touch on App Store; interactive app features ability to follow news by topic, upload iReports and watch video. 26 Jul 2010 07:04

Brits turn to social media

RESTON, US: According to leading US-based researcher, comScore, of the 38.2 million Britons aged 15 and over who went online in the United Kingdom in May 2010, nine out of ten visited at least one social networking site, thus making it the most popular online activity in the UK. That level of engagement represents a user base of 33 million people, and a year-on-year increase of some 13%. 22 Jul 2010 13:49

Facebook hits 500 million users

[Mark Zuckerberg] More than 500 million people all around the world are now actively using Facebook to stay connected with their friends and the people around them. If Facebook were a country, it would be the world's third largest by population, behind China and India, and ahead of the US. 22 Jul 2010 08:39

YouTube, Art Directors Club launch second round of "Show & Tell"

NEW YORK, US: YouTube and the Art Directors Club (www.adcglobal.org) have selected the latest round of new content for the YouTube Show & Tell brand channel, and announced the next group of top agency creatives and strategists to provide written and video reviews and commentary on the work. 21 Jul 2010 10:12