USA: "Extreme" shoppers turn to mobile media

NEW YORK, US: A newly savvy and self-reliant breed of shoppers has developed a powerful symbiosis with mobile media devices - forcing marketers and retailers to adapt, and presenting fresh opportunities for brands to engage and win over consumers. 8 May 2012 13:11

Branded pharmaceutical websites generate highest lifts in Rx conversion and adherence

RESTON, US: comScore, Inc, a leader in measuring the digital world, today released results from its sixth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. 10 Apr 2012 09:49

MasterCard launches partnership program

PURCHASE, US: MasterCard has announced a global initiative called the MasterCard Mobile Money Partnership Program to help more than 2.5 billion financially-underserved consumers worldwide gain access to formal financial services through their mobile phones. 28 Feb 2012 11:08

comScore releases 2012 US Digital Future in Focus report

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released the 2012 US Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current marketplace and what these trends mean for the year ahead. 10 Feb 2012 07:31

US retail e-commerce US$50bn in Q4 2011, up 14% Y/Y

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released its Q4 2011 US retail e-commerce sales estimates, which showed that online retail spending reached US$49.7bn for the quarter, up 14% versus year ago. 7 Feb 2012 10:34

Adobe study: Tablet users biggest online spenders in 2011

SAN JOSE, US / JOHANNESBURG, SA: Adobe Systems Incorporated has announced findings from its inaugural "Adobe Digital Marketing Insights" report, designed to provide marketing, e-commerce, and retail executives with critical intelligence about digital marketing. 31 Jan 2012 09:46

US season-to-date exceeds US$30bn

RESTON, US: comScore, a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 46 days of the November - December 2011 holiday season. For the holiday season-to-date, US$30.9bn has been spent online, marking a 15% increase versus the corresponding days last year. 22 Dec 2011 08:11

Just another manic Monday

RESTON, US: comScore, a leader in measuring the digital world, has reported holiday season retail e-commerce spending for the first 42 days of the November - December 2011 holiday season. For the holiday season-to-date through 12 December US$26.8bn has been spent online, marking a 15% increase versus the corresponding days last year. 15 Dec 2011 08:42

US online holiday spending approaches US$25bn

RESTON, US: comScore, a leader in measuring the digital world, has reported holiday season retail e-commerce spending for the first 39 days of the November - December 2011 holiday season. 12 Dec 2011 11:26

Some stocking stuffers from Mintel

CHICAGO, US: With the holiday season in full swing, Mintel looked into their market intelligence to find out just what US consumers do to make their holidays special. Some just might surprise you... 8 Dec 2011 09:46

US online holiday spending approaches US$20 billion

RESTON, US: comScore, a leader in measuring the digital world, has reported US holiday season retail e-commerce spending for the first 34 days of the November - December 2011 holiday season. 8 Dec 2011 09:37

Mobile shopping goes mainstream in the US

RESTON, US: comScore, Inc has released a study on US mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. 6 Dec 2011 08:58

US online spending sets new weekly record in 'Cyber Week'

RESTON, US: comScore, a leader in measuring the digital world, has reported holiday season retail e-commerce spending for the first 32 days of the November - December 2011 holiday season. For the holiday season-to-date, US$18.7 billion has been spent online, marking a 15% increase versus the corresponding days last year. 5 Dec 2011 08:03

Black Friday online holiday spending up 26% on 2010

RESTON, US: comScore, a leader in measuring the digital world, has reported US retail e-commerce spending for the first 25 days of the November - December 2011 holiday season. For the holiday season-to-date, US$12.7 billion has been spent online, marking a 15% increase versus the corresponding days last year. Black Friday (November 25) saw US$816 million in online sales. 28 Nov 2011 09:03