The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
At the end of November 2012, a new magazine, Thrive, was launched to specifically address mental health in the hope of helping end the stifling silence surrounding mental illness. Pick n Pay Pharmacy sponsored the launch issue.
11 Jan 2013 08:47
The SA National Editors' Forum (Sanef) has condemned what it terms "the vicious attack" by striking farmworkers on Cape Times' journalists covering the workers' unprotected strike at De Doorns in the Western Cape on 9 January and has called on the police to arrest the attackers and prosecute them.
11 Jan 2013 07:45
The story of TopTV's chronic failure to capture the South African pay television market has its origins in the failure by the broadcasting regulator, ICASA, to open the subscription television market to competition. ICASA has failed dismally to enable the introduction of new pay-TV players to compete with the incumbent, the dominant MultiChoice, operating under the brand name DStv, which was launched in 1995, a decade after its parent pay-TV channel, M-Net, was launched in 1986.
By Avhasei Mukoma 11 Jan 2013 06:30
E-learning is expected to be worth US$107 billion globally by 2015. Experts predict that digital learning is going to be increasingly mobile in 2013, which will open it up to a wide audience in South Africa where 2.4 million people have access to the internet via their cellphones alone.
By Kirsty Chadwick 11 Jan 2013 06:13
What 2012's stats tell us about trends for online shopping in the New Year... How consumers' confidence and trust in e-commerce is growing, and how reviews are the coming wave.
11 Jan 2013 05:37
NEWSWATCH: Hlaudi Motsoeneng, acting chief operating officer of the debt-crippled SABC, has apparently issued an order that freelance staff be converted to fulltime employees, reports IOL. So, with his organisation already short of money, and by some reports, overstaffed, he plans to add to the wage bill?
10 Jan 2013 12:52
Every quarter Blue Moon recognises winners within the three categories of the Blue Moon Values of Fresh, True and Brave - with the final annual awards being held at the end of each year. As well as awards in each Value category, there is also an overall Fresh, True and Brave winner who embodies all of the Values.
Issued by Blue Moon Corporate Communications 10 Jan 2013 12:12
CLEVELAND, US: The 2013 Tabbies Call for Entries is now available at the TABPI website, allowing all b2b editors, publishers and art directors the opportunity to have their best work judged by their peers. The Tabbies, the editorial and design awards program run by Trade, Association and Business Publications International (TABPI), is again partnering with the US's American Society of Business Publication Editors (ASBPE), New Zealand's Magazine Publishers Association (MPA), South Africa's SAFREA, Australia's Society of Editors NSW and the Magazine Publishers Association of South Africa (MPASA).
10 Jan 2013 09:23
As people return to work and face blank walls or boring calendars, the Sandton SPCA still has charming 2013 calendars available, featuring fine art photographer Emma O'Brien's 14 gorgeous cats and dogs.
10 Jan 2013 08:40
During the month of January 2013, the Sunday Times will donate R1.2 million worth of school fee prizes to at least 80 children to cover the costs of the 2013 academic year.
10 Jan 2013 08:21
SABC2 will be holding auditions for Muvhango at Bassline, Newtown, Johannesburg on Saturday 12 January 2013 from 8am to 5pm. No previous acting experience is necessary, but great energy and personality is paramount.
10 Jan 2013 08:10
2012 has come and gone as quickly as the New Year has begun. Now it's time to rejuvenate your agency and public relations campaigns with new thinking, re-invention and innovation. Reflecting on 2012 there are many case studies and examples of great PR campaigns, but there are also many mistakes which took place, particularly in the social media space.
By Janine Lloyd 10 Jan 2013 07:28
Due to a chain of events, I was asked to take over a client's company when the CEO fell ill. I spent three years running the business in an industry about which I initially knew little. A successor has been groomed, and so I have returned to Cape Town to resume where I left off: strategic planning and training (and contributing to Bizcom).
By Sid Peimer 10 Jan 2013 07:22
Ever heard of SnapChat? Well it's making waves in the social media scene, but why? The world of social media and online socialisation presents users of today with more ways to connect but increasingly the youth are looking for ways to express, explore and connect without consequence or concerns about their "expression" falling into the wrong hands.
By Matt Rose 10 Jan 2013 06:00
Mtutu Bembe, an IT graduate of Boston City Campus & Business College, is the product of an enterprise development project that was launched earlier this year by IT company Incredible Connection. Called the 'Agent X Project', the project aimed exclusively at helping young Black IT professionals start their own businesses.
Issued by Boston College 9 Jan 2013 11:08
Successful advertising depends on several aspects. Among them are appealing creative concepts, proper execution, and delivery. If one part of the chain is broken, the advertising will lose the effectiveness and the money is wasted. The point I want to emphasise is the delivery of the message. This part is called media planning and buying.
By Tinyiko Maswanganye 9 Jan 2013 10:57
Each and every South African is, or will be, affected by the new Consumer Protection Act. Whether we buy or sell items, or undertake to provide services regularly, we expose ourselves to litigation in terms of this legislation almost every day. The CP Act has given all of us obligations, and ignorance of the law is not a defence.
Issued by Penguin Random House SA 9 Jan 2013 10:43
Legacy Lifestyle, a luxury rewards programme that has strategically aligned various aspirational luxury brands to allow members the ability to earn and redeem rewards whenever they transact with its 180 lifestyle brand partners, gave its members a glimpse of reward to come in 2013.
9 Jan 2013 10:42
The seven Awards Categories introduced into last year's PRISM Awards are attracting growing interest from entrants. With a record number of entries expected for the 2013 PRISM Awards and the entry deadline of 25 January looming, organisers are being inundated with queries.
9 Jan 2013 10:15
Microsoft's been pretty open about the fact that it's scuppering its Windows Live Messenger Service in favour of Skype but now we have some idea of when it's actually going to happen.
By Stuart Thomas 9 Jan 2013 09:48
The international children's television channel, KidsCo revealed its new look and content yesterday, 8 January 2013. Shown on DStv Channel 308 and ToPTV Channel 255, the new look and feel channel is complemented by new shows plus a new website.
9 Jan 2013 09:37
A floating vending machine, described as a world first, intrigued holiday bathers at Clifton Beach, Cape Town, as part of the exciting, interactive activation of the Lipton Ice Sea: Never Lose Your Cool campaign.
9 Jan 2013 09:15
We need to urgently shift our focus from the notion of jobs; and shift it to the concept of work... "The unemployment rate in South Africa is a crisis and should be declared a state of emergency," says Ronald Bownes, founding director of DreamWorker - a non-profit organisation. The recent Census places unemployment at 29.8% while some believe the expanded definition to be closer to 40%, writes *Chiara Baumann.
9 Jan 2013 08:48
NOIDA (UP), INDIA: Unlike the traditional forms of marketing such as advertising, wherein almost everything has been said and done, search marketing is still dynamically growing and best practices are invented day in and day out. Every year, search engine marketers get filled with anticipation wondering what would emerge as the "next big thing" in search marketing.
By Subhash Chandra 9 Jan 2013 05:50
1Lifedirect recently changed its company name to 1Life, which will be the umbrella brand for a host of existing and new financial services products that the company will offer clients. From inception in the local market, it has focused on shaking up the industry and, with this name change, MD, Laurence Hillman, shares more.
9 Jan 2013 05:44