The internet has created two clear pockets of people: the hyper-informed consumer and the hyper-sensitive staff member...
A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement...
The biggest out-of-home trend in 2016 is digital out of home (DOOH). PricewaterhouseCoopers also predicts the industry will continue to show steady growth...
Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it...
Last week, the South African advertising industry descended on Rivonia for the most coveted title of the year - The Financial Mail's Annual AdFocus awards, which was a celebration of their outstanding performance...
Design agency Whitespace Creative just celebrated its 20th anniversary, so while you may not recognise the agency name, you'll likely be familiar with its work. Here are insights into what 'good design' means...
Sitting in the peak hour traffic on your way to or from work in December, with tears rolling down your cheeks. Sound familiar? Unless you've had a really bad day, chances are the KFM Christmas Wish list is the culprit...
Applications are now open for one of South Africa's top business mentorship programmes - an initiative that has helped countless businesses go from average to undeniably awesome!
Issued by Lange 360 29 Nov 2012 11:07
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about in-store digital signage solutions and effective communication tools. The studio guest this Thursday evening, 29 November 2012, will be Chris Day, MD of Moving Tactics. [twitterfall]
29 Nov 2012 10:39
The face of entertainment news is changing, with consumers demanding up to date content that suits their busy lifestyles. 80% of people use their mobile phones to browse the Internet, revealed a recent survey conducted by Channel24.
Issued by The SpaceStation 29 Nov 2012 10:22
South Africa's telecommunications industry has lived through yet another year of growth, change and upheaval, touching lows like the worrying upheaval at Telkom, and reaching highs such as the launch of the country's first commercial long-term evolution (LTE) networks. The factor that I would single out as perhaps the most important trend of 2012 is the rapid move of smartphones into the mainstream.
By Mark Taylor 29 Nov 2012 10:13
20 digital journalism projects have earned US$1 million in funding and technical support as part of the African News Innovation Challenge (ANIC).
29 Nov 2012 10:12
Umlazi Mega City (UMC), outside Durban, created a logo design competition in an effort to attract the youth segment of its primary feeder area. The winning logo was designed by local student Noxolo Mtungwa.
29 Nov 2012 09:35
Durban-based weekly, POST, achieved year-on-year growth for the third consecutive quarter, the release of July-September ABCs earlier this month indicated. With many newspapers around SA showing negative growth it is good to see the latest POST sale at 44 585, up 2.7% year on year and 1.3% quarter on quarter.
Issued by Independent Media 29 Nov 2012 09:26
Terry Pheto graces the cover of DESTINY's December 2012 issue. Since starring in the 2005 movie that won the Academy Award for Best Foreign Language Film, Pheto has landed more leading roles in other important films such as Catch a Fire and Goodbye Bafana.
Issued by Ndalo Media 29 Nov 2012 08:58
The organisers of the Cannes Lions International Festival of Creativity have named Coca-Cola as the recipient of the 2013 Creative Marketer of the Year Award.
29 Nov 2012 08:57
The directors of Media24 mourned the passing of its chairman, Professor Jakes Gerwel, on Wednesday, 28 November 2012, following a short illness.
29 Nov 2012 07:56
The battle for township dwellers' political emotions is on. With an estimated 65% of "Johannesburgers" residing in its townships, it looks like political parties could maximise their outdoor media assets by switching from a philosophy of "being seen" to one of "having impact".
By Tatenda Chiweshe 29 Nov 2012 07:17
The team at McCANN PR hasn't slept in months. Wouldn't you be counting sheep, while trying to come up with how to launch an international fashion brand to the hungry South African market?
Issued by McCann Worldgroup 28 Nov 2012 13:42
South African event company espAfrika has revealed the first 13 confirmed acts which will form part of the star-studded line up for next year's 14th Cape Town International Jazz Festival (CTIJF) which will take place on Friday 5th and Saturday 6th April 2013 at the Cape Town International Convention Centre.
Issued by espAfrika 28 Nov 2012 12:17
With the recent formation of Lefatse Vehicle Solutions - the result of a partnership between Boitumelong Holdings and Ros Roca Group - a leading manufacturer of waste equipment in Europe, Mann Made Media was tasked with developing a creative identity for the new brand.
Issued by Mann Made Media 28 Nov 2012 11:57
The Sunday Times is producing a large format, glossy 220-page cookbook, featuring 130 recipes from its Food Weekly supplement.
28 Nov 2012 11:38
With over 60% market share distributing 65 million pamphlets and 7 million newspapers per month, On the Dot will put your message in just the right hands.
Issued by On The Dot 28 Nov 2012 11:31
The annual APEX Awards, which recognises and celebrates the highest standards of communications campaigns' effectiveness, are open for nominations. The deadline for submissions is 15 March 2013.
28 Nov 2012 11:05
Media magazine will produce its third edition of the 40 most influential people in the industry, under the age of 40, in March 2013. Nominations are now open and proposers are asked to include a "quirky titbit" of information about the person they are nominating. Self-nomination is also acceptable.
28 Nov 2012 10:20
Jonathan Shapiro, better known as Zapiro, will present some of his most topical cartoons and discuss the ideas surrounding them at the Grill Room, Kelvin Grove Club, Newlands on Tuesday, 4 December 2012, at 12.30pm for 1pm.
28 Nov 2012 09:26
For a simple and affordable portable vending solution, Promoshop Kiosk, Quick Kiosk and Rapid Kiosk are ideal for your outdoor sales and eventing solution.
Issued by Right Stuff 28 Nov 2012 09:18
The Right2Know Campaign will hold a candlelight vigil against the Secrecy Bill on Thursday, 29 November 2012, from 5:30-7:30pm on Joubert Street (corner Hoofd) on the Women's Jail side of the Constitutional Court precinct in Braamfontein.
28 Nov 2012 08:51
The SABC has expressed its concern regarding The Star newspapers' headline "SABC bans Zuma Advert", published on 27 November 2012. The broadcaster is of the view that the advert implied an endorsement of the product sold by the Fish and Chip Company, but the headline made no reference to the ad actually being for fish and chips.
28 Nov 2012 08:15
Go ahead and deride Zuma but there is that other aspect of ridiculing President Zuma, it's called the target market. Comedians have said before, Zuma is the fountain of all things guaranteed to make their audiences laugh but to brands it may be another story.
By Banele Rewo 28 Nov 2012 07:46
In the past, marketers have stressed the importance of brand visibility. The argument has been that having your brand visible in all the right places is important, even without interaction with customers. Unfortunately, living in a world where consumers see and hear an average of 3000 marketing messages a day, there is simply too much clutter out there to stand out from the crowd.
By Tyrone Middleton 27 Nov 2012 16:28