The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.
Pick n Pay Fresh Living was one of the big winners at the annual PICA Awards held on 15 November at Emperors Palace, Johannesburg, scooping Best Supplement for 'Wonderful World of Green', Best Magazine Retail and Consumer Goods, Editor of the Year (Customer) for Justine Drake and the coveted Customer Magazine of the Year.
Issued by John Brown 20 Nov 2012 09:39
Skills development is still a major focus in South Africa. Businesses are incentivised to implement clearly defined skills development programmes. Although businesses can see almost immediate benefits through tax and skills levy rebates and better B-BBEE scores; are these programmes positively affecting the performance of employees and the organisations they work for?
By Deirdre Elphick-Moore 20 Nov 2012 09:37
As part of their annual year-end function, CoreXalance awarded the financial departments of the media owners they do business with. Photos of the cocktail evening and ceremony held earlier this month are available on the CoreXalance website.
Issued by CoreXalance 20 Nov 2012 09:34
The EXSA Awards - the "Oscars" of the exhibition industry - will take place tomorrow, 21 November, at Montecasino. The theme for this year's event is "Wheels and Heels", and was inspired by the creativity of the industry, as well as the speed required to perform many of the feats that are accomplished in record time!
Issued by EXSA 20 Nov 2012 09:19
We all know the term 'less is more', but in a busy and complex world it is often forgotten. For a brand to say more and have optimal impact it needs to say less, less grey, less of the same, and more difference, more relevance. Simple doesn't mean easy though, and that's where the craft comes in. The craft of simplification.
By Glen Meier 20 Nov 2012 08:27
Following on the heels of the latest Panda update, Google announced the new Penguin update - both algorithmic changes that would quash websites that offer no real value to users who are searching for relevant, quality information.
20 Nov 2012 08:15
Arctic Circle has created a debut TVC for the female aerosol, exclamation. It focuses on the persona and attitude of the exclamation girl.
20 Nov 2012 08:08
The Association for Communication and Advertising (ACA) will hold its 65th AGM at 3pm on 4 December 2012, at which time its board directors will be constituted. Interested parties should nominate board candidates before noon on Friday, 23 November 2012.
20 Nov 2012 07:58
Attended by business leaders in the South African recruitment industry, the ninth annual Recruiter Awards ceremony was held earlier this month. Hosted by CareerJunction, it was a celebration of recruitment excellence, as voted for by online job seekers, who were able to cast their vote online for the agency they felt had excelled in their field of expertise.
20 Nov 2012 07:53
We all recognise them, we all love them and we all want them. Yet iconic brands are rare. An iconic brand is able to punch far above its weight. Most iconic brands do not spend a fortune on marketing - they attain gravity naturally as consumers tune into them. Whatever they do creates impact way beyond their magnitude. (video)
By Thomas Oosthuizen 20 Nov 2012 07:34
The DStv Compact package will now offer Nat Geo Wild to its South African and African viewers.
20 Nov 2012 06:14
Daily Maverick and iMaverick's annual conference, The Gathering, has had a change of date in order to accommodate parliament's schedule. The conference will now take place on 23 November 2012 at Johannesburg's Victory Theatre from 8.30am-5.30pm.
19 Nov 2012 13:01
The 2012 PICA winners were announced late last week at the annual awards ceremony held at Emperors Palace in Joburg. Hosted by MPASA, celebrating the achievements of the magazine and publishing industry, the emcee for the evening was SA celeb Katlego Maboe.
19 Nov 2012 12:28
Commercials production company, Picture Tree, has kicked summer off with the new TVC for Vodacom and their "If it's nice, you get it twice. Double your summer" campaign. Featuring almost all of South Africa's best-loved twin celebs, it plays on the notion of having double of everything.
Issued by Picture Tree 19 Nov 2012 10:54
Times Media, the listed entity that owns Avusa, says it will focus on reducing the group's debt and improving revenue and operating margins following a trading update on Friday, 16 November 2012, that revealed a very subdued performance.
19 Nov 2012 10:30
In what has been dubbed as the 'First in Africa', some of the leading experts in social media, branding, corporate governance, fraud investigation and fraud prevention will together put the 'FraudScape' (Fraud Landscape) into context within this ever-changing social media environment that all organisations find themselves in.
Issued by Mzanzi Training 19 Nov 2012 10:19
After having been awarded the exclusive advertising rights for Botswana's SSK International airport in Gaborone, for another consecutive term, Alliance Media Botswana has successfully installed a number of key sites within the new airport.
Issued by Alliance Media 19 Nov 2012 10:10
Judge Nomsa Khumalo of the Pretoria High Court ruled that the NPA had failed to argue that there were grounds for an urgent interdict against the Sunday Times for wanting to publish "How Zuma got off the hook". Minister of Police Nathi Mthethwa has also conceded that the arrest of Sunday Times journalist, Mzilikazi wa Afrika, was wrongful and agreed to pay him R100,000 in damages and to pay the newspaper's legal costs.
19 Nov 2012 10:02
Through his recent success, 34-year-old, Korean K-pop superstar Psy, has had the president of the United States joke about being able to do his silly horse dance, got him photographed with Ban Ki-moon, and featured on The Ellen DeGeneres Show, teaching Britney Spears and mums across America his Gangnam Style dance. (video)
By Lebogang Mukansi 19 Nov 2012 09:46
Making your exhibition stand 'stand out' in an exhibition hall isn't easy. This is why Scan Display, designer and supplier of exhibition and event infrastructure, is constantly searching for innovative new products for its clients.
Issued by Scan Display 19 Nov 2012 09:32
I have heard of many "boss-hates-subordinate" stories and I know many young and ambitious professionals who are complaining of "horrible bosses". I don't have to be a psychologist or a sage to cerebrate that fear and insecurity are two of the causes of hate, spite, backstabbing and conniving in many boss-subordinate and other workplace relationships in many organisations - be it government or the private sector.
By Refilwe Thobega 19 Nov 2012 09:17
Europcar has launched a new travel app, Road Tripper, as a Facebook travel application. It is designed to get South Africans to share their favourite travel routes as well as tips and suggestions on the best places to visit.
19 Nov 2012 08:22
When Sweet Spot Content received the brief from agency Lowe and Partners, it was challenged to create a 'different' world that would emulate the experience of eating and enjoying a Cornetto Black and White ice cream. (video)
19 Nov 2012 08:08
The International Reporting Project (IRP) has announced that applications are now being accepted for two new kinds of global reporting grants in 2013. For the first time in its history, each of these two new fellowship programs will be open to non-US media professionals as well as to US citizens.
19 Nov 2012 07:52
The winners of the Sunday Times Top 100 Companies awards were announced at the Sandton Convention Centre in Johannesburg late last week, with the top award going to Capitec Bank Holdings, as the Top Company of the Year. Capitec won in 2010 and was ranked second last year.
19 Nov 2012 07:39
In a passage borrowed from Columbia Business School professor, Sheen Inyengar's book, The Art of Choosing, she makes her point that although everyone believes they are unique, we are actually more alike than we think. Barnum Effect statements like this are often used by mentalists, fortune tellers and clairvoyants to make "accurate" predictions about their subjects. And I've seen them used in marketing research.
By John Laurence 18 Nov 2012 10:04
Times Media's profit from operations before exceptional items grew by 18% to R86m for the six months ended September 2012‚ it said in a voluntary trading update on Friday.
17 Nov 2012 12:04
Emerald Resort & Casino will offer live broadcasts of OFM, from December 2012, as the new broadcasting studio goes live onsite.
16 Nov 2012 12:16