One often gets the sense that some print-media companies' response to the dramatic changes in the industry amounts to little more than putting out fires - rather than crafting a strategy for the future. RamsayMedia started implementing its strategy to become multi-platform and diversify income to reduce reliance on advertising revenue a few years back. I caught up with RamsayMedia MD Stuart Lowe, to find out how it's going.
By Gill Moodie: @grubstreetSA 9 Nov 2012 10:31
At this month's Heavy Chef digital marketing event, Mike Sharman and Mike Stopforth will be unpacking two buzzwords we hear all too often online - Viral and Social.
Issued by World Wide Creative 9 Nov 2012 10:20
Launched on 1 November and running for just 30 days, Men.24.com is a platform that celebrates everything about being a man. As a quintessential online go-to guide for men, the site drew over 21 000 unique visitors on its first day.
Issued by 24.com 9 Nov 2012 10:05
Direct marketing retailer HomeChoice, which delisted from the JSE in 2003, has shelved its planned relisting.
9 Nov 2012 09:54
Finding your way in the murky waters of career choices can be an intimidating, not to mention confusing task. And while some individuals may have a clear vision of what they want to be and achieve in life, for the majority, they have only the vaguest idea of what direction they want to head in.
Issued by Boston College 9 Nov 2012 09:47
Manufacturing production in South Africa fell by 1.1% year-on-year (y/y) in September after a downwardly revised 2.8% (3.0%) year-on-year rise in August‚ data released by Statistics SA on Thursday showed.
9 Nov 2012 09:41
Mining and manufacturing production both fell during September, reflecting the effects of widespread labour unrest and weaker global demand for domestic exports.
9 Nov 2012 09:11
New vehicle sales in October rose 10.5% compared with a year earlier. It was the strongest month of the year so far‚ with 57‚845 vehicles being sold.
By Alistair Anderson 9 Nov 2012 08:55
In the month of November, media men are encouraged to grow their moustaches in support of Movember - a campaign that aims to raise awareness of testicular and prostate cancer. They have been set the challenge of raising R50,000.
9 Nov 2012 07:53
The Breaking the Mould auction, organised by Octagon, raised almost R250,000, as a tribute to South African women who have overcome challenges and inspired other. Clifton Shores creator, Quinton van der Burgh was the lucky bidder to secure one of only three unique Jenna Clifford butterfly pendants at the gala dinner held in honour of Serena and Venus Williams recently.
9 Nov 2012 07:26
A new free app allows iOS and Android users one-click access to BizRadio's live streams and archived podcasts. Developed by local software solutions house and BizRadio sponsor DVT, the app extends the station's reach from its web portal.
9 Nov 2012 07:20
Printer technology has by no means remained static over the years, even though the concept of the paperless office may never have materialised, and printers still form a vital part of day-to-day business. Computers, processors and the latest gadgets often get all of the publicity, but behind the scenes the humble printer has continued to evolve.
By Heinrich Pretorius 9 Nov 2012 06:04
Content marketing is the latest buzzword in the digital marketing sphere. It's a solution to connecting with today's savvy consumer who has become very good at tuning out media noise they're not interested in. Traditional advertising is no longer effective and rather than telling the consumer to "buy now", brands should be telling the consumer what they want to know.
By Athar Naser 9 Nov 2012 05:40
No Logo is, of course, the name of Naomi Klein's best-selling book, a book in which she has a bit of a go at global brands. By all accounts, it's also the name of a new trend in branding.
By Ilse du Plessis 9 Nov 2012 05:03
Known for it's "dryness", Savanna was reportedly quite fascinated when antiperspirant brand Mitchum, claimed that it was "seriously dry too" in a recent radio ad. Savanna responded to Mitchum with its own radio ad.
8 Nov 2012 14:43
MyBroadband, MyGaming and BusinessTech smashed their previous website traffic records last month. During October MyBroadband served 7.8 million pages to its 1.2 million unique monthly visitors, and when it comes to traffic from SA only, MyBroadband served 5.8 million pages to 622 000 unique South African visitors.
Issued by MyBroadband 8 Nov 2012 11:47
Health24.com's EnviroHealth Editor, Olivia Rose-Innes, has been awarded the Profile Award in the category of Healthcare for her article and slide-show: "Malaria: An African story".
Issued by 24.com 8 Nov 2012 11:38
On Saturday, 10 November, Good Hope FM will host the Good Hope FM Rev Life: Landmark Extreme Lifestyle event that heads to Cape Town's Killarney Race Track from 7am to 11pm. Visitors can prepare themselves for an adrenalin-fuelled Motorfest family fun day.
Issued by Good Hope FM 8 Nov 2012 11:30
Digital agency, Firewater Interactive, has a new look. They've revamped their logo and website to incorporate cutting-edge design trends and web technologies, and reminding clients that they create work which not only reflects top local standards - but international ones.
Issued by Firewater Group 8 Nov 2012 11:29
Combined with traditional film production values, Creative Vision utilises Stereoscopic 3D to take the moving image to another level of realism and immersion, adding dimension and a "wow" factor to any production.
Issued by Creative Vision 8 Nov 2012 10:28
Digital signage promises the ability to reach the right customer in the right place at the right time. This month we will feature the use of effective content management which is critical to make that happen.
Issued by Moving Tactics 8 Nov 2012 10:24
Applications for students wishing to apply for bursaries at Boston City Campus are now open, so don't miss out the opportunity to join the thousands of Boston graduates around the world who are now in successful careers!
Issued by Boston College 8 Nov 2012 10:18
Wholly owned by Decorex SA, CRAFT Collective will be a comprehensive showcase of the unique handmade lifestyle products being created by talented craftsmen and women around South Africa.
Issued by Thebe Reed Exhibitions 8 Nov 2012 10:10
The Eskom 49M initiative is a call for 49 million South Africans to embrace the culture of energy saving. Blue Moon is in a five-year partnership with Eskom, their role being to communicate the campaign internally, ensuring the initiative resonates with the Eskom audience and within the bigger energy efficiency landscape.
Issued by Blue Moon 8 Nov 2012 09:55
Many companies talk about expanding into Africa. It's the next obvious frontier. However, it would be wrong to assume that a week's visit to Nigeria for example, with a population of over 160 million and 350 ethnic groups with twelve languages, will give you a true understanding of how to operate your brand in that market.
By Nonye Mpho Omotola 8 Nov 2012 09:53
Tune in to tonight's Biz Takeouts Marketing & Media radio show, streamed live from 5pm-6pm via 2oceansVibe Radio, to find out more about search marketing and how to make your company visible online. The studio guest this Thursday evening, 8 November 2012, will be Peter Olivier from AdMakers International. [twitterfall]
8 Nov 2012 09:52
Why implement the new Google Publisher Tag? Using the Google Publisher Tag will have many benefits for publishers, for example serving rich media ads will become easier.
By Saskia Delfgaauw, Issued by DQ&A Media Group 8 Nov 2012 09:50
On global trends in direct and interactive marketing, international judge for the Assegai Awards, Joost van Nispen, says online marketing is direct marketing on steroids.
8 Nov 2012 09:12
The location-based travel guide devices, known as Tourism Radio, have hit the millionth rental day since inception in early 2010, ahead of the traditional holiday rush. It currently has its devices playing in South Africa, New Zealand, Namibia and Angola.
8 Nov 2012 08:32
SABC news editors have received an email banning the words "Nkandlagate" and "Zumaville", according to a report on Wednesday.
8 Nov 2012 08:08
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