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Case and O'Kelly.
Beyond Ogilvy SA's big wins at Big Won

Ogilvy SA's ‘twin peaks' of creativity and effectiveness continue hitting their mark says Pete Case, named among the top 10 creative heads in the world at the 2016 Directory Big Won Network Rankings, based on award wins achieved by Ogilvy SA under his direction. Here's why he says it's better to evolve at and with the speed of the consumer than to blindly follow trends…

By Leigh Andrews 2 hours ago

Maksym Chornii © –
“Space and calmness” – is that your market?

I think it's a fair assumption to make that writers (rather like media planners) should know what their target market and/or readers is/are...

By Chris Brewer 2 hours ago

Warc announces winners of Channel Integration Media Awards
Warc announces winners of Channel Integration Media Awards

As part of its 2017 Media Awards, Warc has announced the Gold, Silver and Bronze winners in the Effective Channel Integration category...

1 hour ago

Top ten shortlist for The Venture
Top ten shortlist for The Venture

Chivas Regal South Africa has announced the top 10 finalists of its unique elevator pitch series, The Venture, hosted by the Top Billing presenter, Lorna Maseko...

1 hour ago

Why Naspers could dominate the African MVNO space
Why Naspers could dominate the African MVNO space

Frost & Sullivan recently highlighted the top technology trend predictions for 2017, among them the need for the adoption of content intensive strategies among MNOs...

By Mauritz Venter 3 hours ago

Case studies show passion fuels success in direct selling
Case studies show passion fuels success in direct selling

It is passion that drives the country's best salespeople says Ernest Du Toit, chairman of the Direct Selling Association (DSA), who has seen thousands of entrepreneurs go from poverty to success...

4 hours ago

One Show announces new award, Cultural Driver plus jury
One Show announces new award, Cultural Driver plus jury

The One Show has announced a newly created Cultural Driver Award that celebrates influential ideas and executions that have had a noticeable impact on pop culture...

4 hours ago

What do global brands need to know about the SA social media market?
What do global brands need to know about the SA social media market?

As an English girl living in South Africa for the last year, I have noticed stark differences in the ways brands and their audiences behave online. Not only are the content themes noticeably different to the European way of thinking...

By Emma Glover 7 hours ago

Ian Moir
Picture:
Inside the rot at Woolworths

With even the darling of the retail sector now showing weakness, prospects for trading this year look bleak...

By Stafford Thomas 2 days ago

Value of B2B events
Value of B2B events

Attending a show, exhibition or conference provides attendees with opportunities for businesses to connect with another, build relationships, make contacts and sign business agreements through such networking...

2 days ago

Bridget von Holdt bids farewell to GHCM
Bridget von Holdt bids farewell to GHCM

Bridget von Holdt has handed over the reins of Glasshouse Communication Management after being at the helm of the PR consultancy for four years. She will be pursuing new ventures in the industry...

3 days ago

Stop telling people print is dead. Please!
Stop telling people print is dead. Please!

How many of you are guilty of recycling the phrase 'print is dead'?

By Chris Gregory 3 days ago

'Fake news' didn't change US election outcome: study
'Fake news' didn't change US election outcome: study

"Fake news" probably did not change the outcome of the US presidential election, according to a study of news consumption by voters...

3 days ago

Warc predicts social video as top marketing trend for 2017
Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video...

3 days ago

#LoeriesRankings with… AAA School
#LoeriesRankings with… AAA School

I chatted to some of the top-ranked creatives post-2016 Loeries Rankings celebrations. Here, two of the AAA School's lecturers share their views…

By Leigh Andrews 3 days ago

Picture: Supplied
Red Heart Rum to sponsor Zando Cape Town 10s

Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend...

3 days ago

Why machine learning might be the saviour of advertising
Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media...

By Daryn Mason 3 days ago

Diarise National Small Business Chamber Summit in February
Diarise National Small Business Chamber Summit in February

The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February...

3 days ago

Former editors get publishing rights to Ideas/Idees, Lééf
Former editors get publishing rights to Ideas/Idees, Lééf

Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia...

3 days ago

Report indicates SMEs gain success from CRM
Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions...

3 days ago

Case study on taxi branding indicates branding reaches wide audience
Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016...

3 days ago

One Show announces its third quarter shortlist
One Show announces its third quarter shortlist

The shortlist for the 44th Annual One Show Award has been announced. It includes submissions from the third quarter of The One Show's quarterly entry system. The One Show's final deadline is 27 January 2017...

3 days ago

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals...

By Harry Welby-Cooke 3 days ago

#BizTrends2017: Stop driving customers away with poor marketing automation
#BizTrends2017: Stop driving customers away with poor marketing automation

Between 56% and 85% of a consumer's purchase cycle occurs digitally, writes Nick Orton, CEO at Grapevine...

By Nick Orton 3 days ago

Millennial marketing in 2017 – from one
Millennial marketing in 2017 – from one

Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”...

By Murray Robertson 3 days ago

AVATAR cofounders Zibusiso Mkhwanazi and Veli Ngubane
AVATAR and M&C Saatchi Abel mark SA agency landscape's first share swop

Today, AVATAR and M&C Saatchi Abel have announced a share deal that will see each of the agencies acquire a minority stake in each other's operations. Click through for more...

19 Jan 2017

How to address the needs of the uncompromising customer
How to address the needs of the uncompromising customer

Intercontinental Hotels Group's 2017 Trends Report highlights the uncompromising nature of today's customer who expects brands to deliver experiences that satisfy contradictory needs...

19 Jan 2017

Mikhail Grachikov © –
Fine-tuning talent with the #LibertyRadioAwards

Lance Rothschild first coined the ‘real-time audio decision-influencing opportunity' mnemonic for radio back in 1987. It's more relevant than ever 30 years later, with the 2017 Liberty Radio Awards just around the corner...

By Leigh Andrews 19 Jan 2017

Asian marketing trends in 2017
Asian marketing trends in 2017

Based on its in-depth analysis of the 2016 Warc Prize for Asian Strategy, Warc has released a report on effective Asian marketing trends for 2017...

19 Jan 2017

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