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Bookmarks 2015


Extension granted: Entries for the Bookmarks Awards will close Friday 28 November, more info at iabsa.net/summit/bookmarks.

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Biz Takeout's

Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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Leigh Andrews
Lacklustre 2012, golden 2013 and XL 2014 for NATIVE VML

Jason Xenopoulos, CEO of NATIVE VML explains the agency exploded onto the scene in 2013 as Agency of the Year at the Bookmarks, with the agency's name popping up again everywhere in 2014. Here's how...

By Leigh Andrews 26 Nov 2014 14:00

[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency...

By Louise Marsland 26 Nov 2014 13:04

Tiffany Markman
Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1.) I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak; 2.) I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014 12:58

[Biz Takeouts Lineup] 115: GreenPOP Zambia Festival of Action
[Biz Takeouts Lineup] 115: GreenPOP Zambia Festival of Action

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 27 November 2014, from 9-10am, as show host Warren Harding chats to Misha Teasdale, Lauren O'Donnell and Dillon Jearey...

26 Nov 2014 12:36

Creative Circle results for September/October 2014
Creative Circle results for September/October 2014

The Creative Circle Ad of the Month results for September/October 2014 have been announced.

26 Nov 2014 09:59

Zwipit offers cash for old mobile devices
Zwipit offers cash for old mobile devices

Zwipit, a global mobile buyback service provider founded in Spain in 2011, has launched in South Africa. It specialises in the acquisition of used mobile devices...

26 Nov 2014 09:51

Protest today for free Set-Top Boxes
Protest today for free Set-Top Boxes

Today, Wednesday 26 November 2014, the Right2Know Campaign and the SOS Coalition will be protesting for free Set-Top Boxes outside the Universal Service& Access Agency of South Africa...

26 Nov 2014 09:39

Deirdre Elphick-Moore
Building accountability

I think Coca Cola's 2020 Vision sums up nicely what accountability is all about: "If it is to be, it's up to me". In the words of Ghandi, "be the change you want to see in the world"...

By Deirdre Elphick-Moore 26 Nov 2014 07:31

Café Culture's new launch campaign #winewithoutrules
Café Culture's new launch campaign #winewithoutrules

Café Culture has launched a sociable, 'live-free' campaign, #winewithoutrules to get people to forget about wine snobbery and enjoy its non-traditional, crafted Pinotage however they want...

25 Nov 2014 16:38

Integration - the one truism that should underpin all businesses
Integration - the one truism that should underpin all businesses

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and service their customers...

By Scott Cundill 25 Nov 2014 15:13

Steven Murray
How to grow an audience and influence them

Creating an online profile is easy, but cultivating a trusted online presence is hard work. It is not as simple as creating a blog and hoping someone will read it, or signing up to Twitter and gaining a few followers...

By Steven Murray 25 Nov 2014 14:44

How LinkedIn is changing the integrated communication landscape
How LinkedIn is changing the integrated communication landscape

If you're leaving your company's social media communications to one department to handle, you're missing out on a great opportunity to punt individuals as experts - Lars Basche, EMEA digital lead for Text 100, explains...

By Leigh Andrews 25 Nov 2014 14:00

Celebrating 20 years of living in Levi's locally
Celebrating 20 years of living in Levi's locally

How better to celebrate 20 years of building a legendary brand in South Africa than transforming an old Cape Town factory/warehouse into a San Francisco streetscape, taking guests way-back-when to the very beginning of the Levi's brand in 1853?

By Ilse van den Berg 25 Nov 2014 11:11

South Africa's Pondering Panda presents in Belgium
South Africa's Pondering Panda presents in Belgium

The South African consumer insights company, Pondering Panda, will be presenting mobile research insights at the 2014 BAQMaR conference being held in Ghent in Belgium on Wednesday 26 November 2014, as an invited speaker...

25 Nov 2014 11:04

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

Juliette Attwell
[BizCareers] Read the fine print of your contract

This week we bring to light that it is imperative to read the fine print of your employment contract...

By Juliette Attwell 25 Nov 2014 10:21

#OutofOffice is where great brands are built
#OutofOffice is where great brands are built

Out of Office is no longer just an automatic reply, but a new talk series that features inspirational, informative and high-profile speakers in unusual spaces...

By Jessica Taylor 25 Nov 2014 08:58

Now ANN7's Asanda Magaqa 'leaves'
Now ANN7's Asanda Magaqa 'leaves'

NEWSWATCH: Mail & Guardian reports ANN7's Asanda Magaqa was 'escorted' off the premises yesterday, and also reports that R2K's lawyer says the police minister's argument regarding naming of national key points is 'indefensible'...

25 Nov 2014 06:44

Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

Brent Lees
Internet of Things - when problems can be hidden in a billion places

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

By Brent Lees 24 Nov 2014 14:07

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

Grim times, grievances at Gupta TV venture
Grim times, grievances at Gupta TV venture

No gum chewing, no sickbay, no cars - and if you fail to clock in on time, your salary will be docked...

By Gabi Mbele 24 Nov 2014 11:14

South Africa wins Meffy Award for GoMetro
South Africa wins Meffy Award for GoMetro

At the annual Meffys, held in San Francisco last week, South Africa won an 'Innovation in a Growth Market Award' for 'GoMetro' for the GoMetro mobile website...

24 Nov 2014 10:30

Heineken wins 2015 Creative Marketer of the Year
Heineken wins 2015 Creative Marketer of the Year

Cannes Lions will award Heineken with the 2015 Creative Marketer of the Year award at the 62nd edition of Cannes Lions, taking place from 21-27 June 2015 in Cannes, France...

24 Nov 2014 10:21

Bonnie Ramaila
Is CSI a farce or impactful?

Where is the difference if it's not sustainable and soon forgotten?

By Bonnie Ramaila 24 Nov 2014 10:15

[21 Icons - Season 2] Peter Magubane
[21 Icons - Season 2] Peter Magubane

The series 21 ICONS South Africa featured its seventeenth icon of its second season: Peter Magubane, an internationally acclaimed photographer known for documenting the rise and fall of apartheid...

24 Nov 2014 09:46

Welcome to SA's Xmas 'blight' lights, courtesy Eskom
Welcome to SA's Xmas 'blight' lights, courtesy Eskom

NEWSWATCH: SA's retailers are facing a bleak festive season, due to the threat posed by Eskom blackouts, and the DA wants SABC Chair Ellen Tshabalala suspended immediately...

24 Nov 2014 07:32

South African digital disruption model pays consumers to provide feedback
South African digital disruption model pays consumers to provide feedback

Digital disruption is often spoken about but very seldom emulated, though companies such as Wikipedia, Uber, AirBnB, Bitcoin, and eLance are often cited as digital disruptors.

23 Nov 2014 09:03

The fantastical myth of the good-looking DIY haircut
The fantastical myth of the good-looking DIY haircut

It is a scenario that is all too familiar. A company wants to use a new and innovative marketing tactic to win some new customers or retain their existing ones...

22 Nov 2014 12:18

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