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DMASA has opened a press office on Bizcommunity.com!
DMASA

The Direct Marketing Association of Southern Africa (DMASA) is a Section 21 company dedicated to the protection and development of the Interactive and Direct Marketing (IDM) industry. It established itself as an independent body in November 2005.

Biz Takeout's

Episode 120: Melissa Attree On Brands vs Publishers

Date: 29 Jan 2015
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Episode 119: Careers24 Sandcastle campaign and Mike Sharman

Date: 22 Jan 2015
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Episode 118: Money 4 Jam with Warren Ventre and BizTrends 2015

Date: 16 Jan 2015
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Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.


5FM apologises after skit on DJ Fresh's show
5FM apologises after skit on DJ Fresh's show

5FM would like to apologise to those offended by the comments of traffic reporter and contributor Sol Phenduka on air this morning, 29 January...

29 Jan 2015 14:26

Douglas Kruger
Want to be an industry expert? Make this one principle your entire business model

Some goals require what seems like contradictory behaviour. Becoming a venerated thought-leader in your industry is one of them...

By Douglas Kruger 29 Jan 2015 14:14

Blame poor internet for SA's lack of cutting-edge marketing
Blame poor internet for SA's lack of cutting-edge marketing

Know what'll happen if we don't make great strides with SA's internet growth? We'll lag even further behind the rest of the world, that's what, says Strategy Worx CEO Steven Ambrose...

By Leigh Andrews 29 Jan 2015 14:00

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers

On the last Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015 13:50

Max boost for News.24... Du Preez is platform's new columnist
Max boost for News.24... Du Preez is platform's new columnist

News24 has just announced that Max du Preez will be writing for their platform as a weekly columnist, starting next week...

29 Jan 2015 11:51

Survé, Dasnois... and 'that' hearing
Survé, Dasnois... and 'that' hearing

NEWSWATCH: It is reported that Independent Newspapers proprietor Dr Iqbal Survé berated soon-to-be former editor of the Cape Times Alide Dasnois during her disciplinary hearing, reports Times Live...

29 Jan 2015 10:32

Finalists announced for the IAB Bookmark Awards 2015
Finalists announced for the IAB Bookmark Awards 2015

The finalists have been confirmed for this year's IAB Bookmarks Awards. The selected agencies, publishers, developers and individuals were picked from a record number of entries...

29 Jan 2015 10:09

Social media 101 for small businesses
Social media 101 for small businesses

Years ago, most small businesses were community based brick and mortar stores, who got by on support from locals in the town or village they were built in. Later, social media erupted and gave businesses a new way to connect with their customers.

29 Jan 2015 09:13

New book out on advertising law
New book out on advertising law

Juta Law has announced the recent publication of a new book by Gail Schimmel, 'Advertising Law: A Guide to the Code of Advertising Practice'...

29 Jan 2015 09:09

George Golding
[Trends 2015] Your customers hold the power

2015 will continue to be all about the customer, for brands...

By George Golding 29 Jan 2015 09:03

Giles Shepherd
[Trends 2015] A brand promise

A brand is a promise made. A great brand is a promise kept. It is people that keep promises, and they can only do so if they understand what those promises are, believe and buy into them...

By Giles Shepherd 29 Jan 2015 08:30

Lasting legacies from World Design Capital 2014
Lasting legacies from World Design Capital 2014

The World Design Capital title may have moved on from Cape Town as it travels to Taipei in 2016 but its influence remains in various legacy programmes that will enhance the creativity of Cape Town for years to come...

29 Jan 2015 08:27

The great podcast resurgence and the rebirth of radio
The great podcast resurgence and the rebirth of radio

Like one of those birds that are attracted to shiny jewellery, I love new gadgets and new technology. As someone with the expensive Early Adopter Disease, I embraced podcasting in its nascence...

By Matthew Buckland 29 Jan 2015 08:08

Melissa Attree
[Trends 2015] Brands vs Publishers

We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies...

By Melissa Attree 29 Jan 2015 08:00

Hansie Smit
[Trends 2015] SA Trendwatch 2015

Alarming trend news from the US is that Mom jeans are set to make a comeback in 2015. For the fashion unconscious, Mom jeans are high-wasted, ankle-length jean pants worn by Moms everywhere...

By Hansie Smit 29 Jan 2015 07:16

Sid Peimer
How do you know your strategy is any good?

The 1958 French film Les Almants (The Lovers), about a woman involved in adultery, was a hit in France, but when it crossed the Atlantic to the US...

By Sid Peimer 29 Jan 2015 06:43

Chris Moerdyk
Let's encourage Zuma to bash whites

I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...

By Chris Moerdyk 29 Jan 2015 06:35

[NewsMaker] Laurian Ovens
[NewsMaker] Laurian Ovens

Well-loved South African brand, Peppadew, has launched a range of product innovation in the past year. Peppadew brand manager, Laurian Ovens, talks about the brand's move from pickles-only into other food categories...

By Louise Marsland 28 Jan 2015 14:15

Chemory Gunko
Blurred lines... how the vicious internet is creating a vicious world

In our competitive, cut-throat, winner-takes-all society, it seems like everybody is out for themselves...

By Chemory Gunko 28 Jan 2015 14:09

[Behind the Selfie] with... Walter Pike
[Behind the Selfie] with... Walter Pike

This week, we find out what's really going on behind the selfie with Walter Pike, thinker and doer behind PiKE | Social era campaigns...

28 Jan 2015 14:00

New IPRA President ready for South African congress
New IPRA President ready for South African congress

The new International Public Relations Association (IPRA) President for 2015, Dr Amybel Sánchez de Walther, held her inauguration in London this week...

28 Jan 2015 12:51

[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers
[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...

28 Jan 2015 11:38

[Trends 2015] The disruption of media models
[Trends 2015] The disruption of media models

Traditional media models are broken and new business thinking is required going forward, urges Omar Essack, group deputy CEO of Kagiso Media...

By Omar Essack 28 Jan 2015 09:20

David Blyth
[Trends 2015] Mega-trend: Overt customer obsession

The fundamentals of marketing excellence will never change. Just like the shopkeepers who earned their customers' trust before the age of branding, powerful brands are those that understand and relate to people...

By David Blyth 28 Jan 2015 08:50

Load digitally to Creative Circle website
Load digitally to Creative Circle website

The Creative Circle has updated its website, allowing members to upload Creative Circle Awards of the Month digitally. It uses the Loeries entry system...

28 Jan 2015 08:42

World-class marketing 2015: Don't let the tail wag the dog
World-class marketing 2015: Don't let the tail wag the dog

International marketing guru, Professor Malcolm McDonald, explains why your company needs a marketing makeover to reach its profit potential...

28 Jan 2015 08:22

Heidi Myers
[Trends 2015] The importance of social listening in 2015

Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?...

By Heidi Myers 28 Jan 2015 08:01

Q&A with IAB Digital Summit speaker Matthew Bull
Q&A with IAB Digital Summit speaker Matthew Bull

As part of an exclusive five-part series, Bizcommunity chats to Matthew Bull from The Bull White House in New York, international speaker at the upcoming IAB Digital Summit in Association with BBC.com...

By Matthew Bull 28 Jan 2015 07:57

AVE and the consumers turning against you - how do you measure the 'damage'?
AVE and the consumers turning against you - how do you measure the 'damage'?

South African consumers, business people and politicians are standing in disbelief as two major South African business brands count the costs of underestimating the plight of the consumer last year...

27 Jan 2015 15:10

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