The initial two-year program began in October 2007; the US$5.6 million cash and US$2 million in-kind contributions will extend the program for an additional two years through September 2011.
Members of the World Cocoa Foundation include; Kraft Foods; The Hershey Company; Mars, Incorporated; Starbucks Coffee Company; Fazer Confectionery; Olam International Ltd.; The Hain Celestial Group, Inc.'s SunSpire brand; Guittard Chocolate Company and Barry Callebaut.
The Empowering Cocoa Households with Opportunities and Education Solutions (ECHOES) Alliance in Cote d'Ivoire and Ghana has already reached many young people directly through vocational agricultural training and indirectly by training teachers in interactive teaching approaches. The program aims to develop a replicable, scalable model for improving education in rural West Africa.
Dr. Sarah Moten, coordinator of USAID's Africa Education Initiative, commented, “We're very happy about what ECHOES has been able to accomplish in just two years and we look forward to even more dramatic success as we bring access to the world's sources of knowledge to young people in rural Africa. They are the next generation of leaders and the future of the continent. We need to give them every chance for success.”
In its second phase, the program plans to place more of an emphasis on directly reaching youth and young adults. Activities will focus on in-school education at the primary and secondary school levels; training for out-of-school youth; agriculture-related extracurricular activities; family support scholarships; and literacy training. Additionally, the program plans to train teachers working in cocoa-growing communities. Overall, these activities aim to directly benefit over 20,000 young people and indirectly impact an additional 140,000 people across both countries.
The program plans to incorporate new elements such as using information technology to improve learning, encourage community education, and private education activities.
“Improving the quality and relevancy of education in cocoa-growing communities is essential to expanding opportunities for young people and ensuring the long-term sustainability of the cocoa sector. It is wonderful that USAID, the private sector and the governments of Cote d'Ivoire and Ghana have been so supportive of our efforts to continue this important work,” said WCF President Bill Guyton.
