SAN FRANCISCO, US: Nest has set out to shake up the home security market, unveiling an internet-age alarm system.
A unit of Google-parent Alphabet, Nest was founded about seven years ago by a pair of former Apple engineers and its first product was a smart thermostat that adapted to lifestyles and even suggested ways to conserve energy.
The Silicon Valley-based company has maintained a focus on homes while expanding its product line to include security cameras as well as smoke and carbon monoxide detectors.
"Security is an industry desperate for innovation," Nest chief executive Marwan Fawaz said at a media event in San Francisco.
Nest on Wednesday unveiled a 'Hello' video-camera doorbell, stylish outdoor security cameras, and a home-monitoring system that keeps people tuned in by means of smartphones.
"Technology designed to fit into your life, not the other way around"
"We build technology that is designed to fit into your life, not the other way around," Nest co-founder Matt Rogers said during the event.
"It felt right to re-imagine security; we start with products that are unloved and we make them very loved."
Through collaboration with Google, Nest continues to "add layers of intelligence" to its services and cameras, according to Fawaz.
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