Open to contestants around the world, aspiring fashionistas simply submit their information using the WeChat app or contest site and Tam will select her top choices from the entries. She will then turn the contest over to her WeChat community who will vote to select the final runway winner. The runner-up will also receive one free pass to attend the exclusive NYC Fashion Week show.
"WeChat with its all-inclusive platform, allows me to connect globally with my fans to discover new faces and talent who will have a unique opportunity to become fashion's next supermodel," said Tam. "I am excited to find a super talent who embodies the true international spirit to star in one of the biggest fashion events of the year."
"We look forward to continue pushing the limits of fashion and technology by providing new ways for users to participate in an event as exclusive as Fashion Week," said Poshu Yeung, VP, international business group at Tencent, WeChat's operator.
The contest is open internationally to females who are at least 18 years old. Applications will be accepted until 25 July at 11.59pm ET.
