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The IID Nemeth trend report
The IID Nemeth trend report looks at international trends and colours, which are of paramount importance for us to start really getting recognised within the international design arena. The main focus, however, is producing forecasts that are applicable to our market, as well as giving unique identity to our designs. Certain colours, that may be the next big thing in Europe, just simply don't sell or are not commercially viable in South Africa. We have different light, different complexions and a totally different environment. We also look at fashion sales in SA, meaning that if you don't wear a specific colour, you certainly not going to fill your surroundings with it.
These trend forecasts cover aspects such as colour palettes, key items, key patterns, and consumer attitudes. Overviews are being presented at Decorex, Cape Town and Johannesburg, with dedicated workshops for the design and retail trade covering further aspects, such as new ways of marketing, sustainability and local and international case studies. Anyone involved in interior design, décor or furniture will greatly benefit from these workshop sessions. The current report was presented last month in Paris to one of the world's leading trend forecasting agencies.