Find out more about the impact, planning and management of event marketing and how it all ties back to brand building and brand communication, by listening to the podcast of last week's Biz Takeouts Marketing & Media radio show, which airs every Thursday 5pm-6pm streamed live via 2oceansVibe Radio. [twitterfall]
Lineup
In studio on Thursday, 23 August 2012, was Sally Robinson and Lisa Wynne, founders and owners of Showworks Creative Entertainment (@showworks).
They joined show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) to share their views on how event planning, management and implementation can affect brand communication; some alternative avenues for event activations; as well as advice for clients looking at marketing events and the points to consider when planning events.
Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.
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![[Biz Takeouts Podcast] 35: The impact and planning of event marketing](http://c.biz-file.com/c/1208/111393.jpg)
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