[Biz Takeouts Podcast] 35: The impact and planning of event marketing

Lineup

In studio on Thursday, 23 August 2012, was Sally Robinson and Lisa Wynne, founders and owners of Showworks Creative Entertainment (@showworks).

They joined show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) to share their views on how event planning, management and implementation can affect brand communication; some alternative avenues for event activations; as well as advice for clients looking at marketing events and the points to consider when planning events.

The news roundup covered:

• [Township Marketing]: Getting the township and people to talk
  
• To 'P' or not to 'P"... The new "P's" of marketing
  
• BlackBerry still SA's most popular phone
  
• New guide for small businesses
  
• Why choosing an agency for your brand is like dating

Podcast

If you missed the show, download (35MB) or listen to the podcast (38:19 minutes).

Episode 35: The impact and planning of event marketing



Date: 23 August 2012 Length: 38:19min File size: 35MB Host: Warren Harding


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