[Biz Takeouts Podcast] 35: The impact and planning of event marketing

Lineup

In studio on Thursday, 23 August 2012, was Sally Robinson and Lisa Wynne, founders and owners of Showworks Creative Entertainment (@showworks).

They joined show host and Bizcommunity marketing manager Warren Harding (@BizcomWazza) to share their views on how event planning, management and implementation can affect brand communication; some alternative avenues for event activations; as well as advice for clients looking at marketing events and the points to consider when planning events.

The news roundup covered:

• [Township Marketing]: Getting the township and people to talk
  
• To 'P' or not to 'P"... The new "P's" of marketing
  
• BlackBerry still SA's most popular phone
  
• New guide for small businesses
  
• Why choosing an agency for your brand is like dating

Podcast

If you missed the show, download (35MB) or listen to the podcast (38:19 minutes).

Episode 35: The impact and planning of event marketing



Date: 23 August 2012 Length: 38:19min File size: 35MB Host: Warren Harding

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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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