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Manufacturing Indaba 2018

Wrangler launches in SA with the "Find Your Edge" campaign

It's back! One of the three biggest denim brands in the world, Wrangler, had its launch last night in Jozi's CBD. A star-studded event - beautiful venue, people, and, yes, you guessed it - hot denim.
The denim range has been around for just over a century - and with that impressive heritage you can imagine that this brand has perfected its ways, which was obvious at last night's launch. After seeing the impressive range on the runway, I can't wait to get my own pair of Wrangler denims.

A bit of history about the brand: It was originally named the Blue Bell Overall Company. The roots of the brand lie in manufacturing overalls and workmen's wear. Legend has it that a group of railroad workers who bought overalls gave the factory a bell and, like everything else, this bell became covered in denim dust - hence "Blue Bell". After this, they started developing a denim line for cowboys. A competition among the factory workers named the line Wrangler and there you go. All this basically means that they know how to make a stunning and lasting pair of denims.

Practicality is key

The formula for Wrangler's famous denim is a simple one - regardless of the cut, all of their jeans are made with practicality being their core idea. It's this that makes a pair of Wrangler's, well, a pair of Wrangler's.

You can try a pair, then buy them at the end of July, 2012, in selected Stuttafords stores.

About Duan Wanty

Duan is an actor by profession, writer by passion and a website developer by trade. He currently resides in Johannesburg, loves the chase, the opportunities and the people. He is opinionated, positive and loves a good debate. You can connect with him on Twitter, @duwanty and you can also check out while you are at it.

Read more: Duan Wanty, denim brand