“Our research of the Black Cat campaign at the Checkers Hyper store in Eastgate showed an increase of 101.6% in total average sales of all its chocolate bars for the five weeks where TillTops were live compared to the preceding five weeks when TillTops were not live in the Checkers-Hyper Store in Eastgate,” says David Glickman, sales manager at Top of Mind.
“The figures show that in a control store where there was no TillTops advertising, total average sales increased by only 27.7% for the same period.”
According to Glickman, TillTops advertising allows brands to reach maximum traffic zones in-store as the checkout is one of the only spaces in-store that consumers have to pass through. It is therefore the ideal point-of-sale opportunity for goods stocked at till.
“TillTops advertising ... has been proven to increase sales significantly. Because TillTops are an arms reach away, they are the perfect point-of-sale medium for impulse goods stocked at the tillpoint,” concludes Glickman.
Top of Mind is an alternate media business and pioneer of TillTops till point advertising in South Africa. It operates with ten partner retail stores, comprising over 2000 stores and 20 000 till points countrywide.
