Top 20
To arrive at the top 20, the organisers evaluated design, standards and ease of use, mobile, social networking and public voting. It outsourced the design (look and feel) evaluations to an independent design company. Jump Shopping will be ordering from the top 20 websites under pseudonyms to evaluate the ordering process and customer service.
The websites are:
The websites now go forward to the placement of the best in one of six categories:
The award evaluations will close on 31 October and the winners will be announced on 7 November 2011.
