The London-born stylist will personally tailor the winner's look from clothing to accessories, to hair and make-up styling.
"Our shoppers are connoisseurs of fashion and the centre is styled by the evolving European-inspired brands that create it. This exciting new campaign will culminate in a celebration of style on 4 October with a fashion show of the latest spring and summer looks, curated and #StyledbySophia. This will allow us to showcase the latest trends in partnership with our tenants in the mall," explains Nikki Savides, marketing manager for the centre.
In order to enter the competition, shoppers need to spend R300 or more at any store at the centre before 22 September. The winner will then be randomly drawn and have her makeover revealed at the #BedfordProjectStyle fashion show and event on 4 October at 3pm.
"Finding the perfect 'look-book' is not an easy task but, through #BedfordProjectStyle, we will be able to provide fashionistas with the perfect inspiration. Whether it be through mood boards posted on our Facebook, Twitter and Instagram accounts or through the curated looks #StyledbySophia for the fashion show, we have no doubt that this campaign will help our discerning shoppers find and refine their style and fashion voice," concludes Savides.
