Kleine Zalze is consolidating its UK sales and marketing operations by moving its off-trade portfolio, currently handled by Stevens Garnier, to Hatch Mansfield, which handles its on-trade portfolio. The move takes effect immediately and stock will be available in the UK for the independent sector from 1 September 2012.
Kleine Zalze's co-owner and MD, Kobus Basson said that the strategic decision to appoint Hatch Mansfield as its sole agency in the UK has been taken in order to align the producer's UK sales and marketing activities.
"Stevens Garnier has done an exemplary job for us in the UK off-trade market and to be leaving it has certainly not been an easy decision. However, we feel we now need single representation for our business in the UK. Our experience of working with Hatch Mansfield in the on-trade, coupled with its reach into independent retailers and multi-channel approach, was a key consideration in making this important strategic move. Hatch Mansfield being named 'Best Supplier to Independents' at the Harpers Awards 2012, announced in May, has reinforced this."
Hatch Mansfield's MD, Patrick McGrath MW, added, "We are delighted to have been chosen as the complete partner in the UK market, making us a destination company for South African wines. Our team is extremely enthusiastic about working with the producer, which joins our strong portfolio of leading premium wine producers from around the world."
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