"Winning this prestigious award is a phenomenal achievement for us," notes DairyBelle senior marketing manager Kim Bryden. "It shows not only the strength of the DairyBelle brand, but also the proud South African heritage and the authenticity and trust that the brand offers its consumers."
The voting process is by public vote and participation and the brand believes its achievement and 2012 win can be attributed to its consistent messaging in marketing, strong value and variety and choice of great tasting product.
"DairyBelle is a well-known family brand, and it is important for us to celebrate with the very market that has made us successful in today's market place," adds Bryden.
Key elements of the awards on a yearly basis are that the brands featured must be seen to unite a nation and be loved across the various ages, income, race and language spectrums. The 2012 survey also had a strong focus on product loyalty with local relevance to South African consumers.
The Icon Awards are claimed to demonstrate not only the commitment that consumers have toward their favourite brands, but also allow an accurate measurement of marketing ROI.
Dairybelle has a proud SA heritage that has provided families with quality product for over 50 years. Health, nutrition and a healthy lifestyle are key elements for the brand.
For more information go to www.dairybelle.co.za and try out the new app on Facebook.
