UK retail loyalty programmes suffer from a lack of differentiation

The Retail Loyalty Programmes in the UK 2018 survey has found that UK retail loyalty programme operators are struggling to bring fresh ideas to the programme benefit mix...

20 Feb 2018


The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018


Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018


New research suggests organisations should embrace new messaging culture

Surge in consumers' use of messaging and social media is transforming their expectations of service, says new BT and Cisco research...

6 Dec 2017


Why SA's reluctance to use self-service tech is a positive for businesses

Self-service technology has gone a long way during the last decade. With the advent of social media and smartphones...

By Adam Manuel 14 Nov 2016


BT and Gallerie Commerciali Italia to create new digital customer experiences for Italian shoppers

BT has announced that it is working with Gallerie Commerciali Italia to create new digital customer experiences for shoppers in Italy...

15 Jun 2016


'Here we are sir, but please... not in the store...'

LONDON, UK: A chain of DIY stores in the United Kingdom is preparing its staff for kinky Fifty Shades customers after they have seen the erotic film Fifty Shades of Grey...

11 Feb 2015


Second annual global customer service survey: The findings

INDIANAPOLIS, US: Research by global software provider Interactive Intelligence Inc reveal what customers look for in a great service experience.

10 Jun 2014


Big data and the consumer experience for business

EDINBURGH, SCOTLAND, UK: The concept of big data has brought a revolution in relations between companies and their customers.

By Jose Capelo 30 May 2014


Passionate about your brand?

LONDON, UK: Then attend ECEW 2013 to learn how to maximise its appeal.

14 Mar 2013


M&M Global Awards: The jury

LONDON, UK: Check out the first judges for 2012...Joining the chair of the jury, Dominic Fawcett, Sony Europe, are some of the most influential people from the media and advertising industry...

7 Jun 2012


Maximizer Software hosts free CRM webinar

BRACKNELL, UK: Maximizer Software - a leading provider of simple, accessible and affordable customer relationship management (CRM) systems - is hosting a free webinar to help sales teams improve their performance of their CRM systems.

13 Apr 2012


Massive line-up for ECEW 2012

LONDON, UK: This year marks the fourth ECEW event, and taking your feedback from previous years, the organisers have made it bigger and better than ever.

8 Mar 2012


Greenlight comment: 'Social Search' is finally here!

LONDON, UK: "...Google's integration of Google+ into its search results is a major change, one that brands and businesses must not ignore. And with Facebook having the potential to immediately capture a quarter of the search market globally were it to launch its own search engine, this move by Google has not come a minute too soon..."

16 Jan 2012

Show more