#FairnessFirst: How Nike inspires others to 'just do it' with commodity activism

What do Colin Kaepernick, Serena Williams and Caster Semenya have in common? Despite each facing controversy in their sporting careers, they're all stars in Nike's inspirational 30th-anniversary campaign, filled with fiery new words to live by...

By Leigh Andrews 1 day ago

#YouthReport2018: The SA jobseeker's catch-22, micro-privileges and the rise of 'adulting'

The third session of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 release was presented by Martin Neethling, director of groceries at Pioneer Foods, and was all about the 18- to 24-year-old market, the changing definition of teenagers and the game-changers in this regard...

By Leigh Andrews 10 Sep 2018

#FairnessFirst: Be your own biggest cheerleader

The second SheSays Cape Town event was held at GetSmarter's offices on Thursday, 23 August 2018 with the title 'What's your slash?' It was filled with advice for bringing that side-hustle to the spotlight - you don't have to run your own business or be an entrepreneur to think like one, nor do you need to go it alone...

By Leigh Andrews 3 Sep 2018

#FairnessFirst: Celebrating the Future Females entrepreneurs, intrapreneurs and side-hustlers

It's a Catch22 - you either have an idea to start a business, the motivation to do something different, or the skills to multitask, but it's rare for those magical elements to all sing loudly at the same time...

By Leigh Andrews 20 Aug 2018

#FairnessFirst: Code-switching and dealing with queen bees in the workplace

The negative impact of code-switching and tokenism, why females speak almost three times as many words a day as men and how to deal with queen bees in the workplace were hot topics at the most recent Future Females Cape Town morning session. Here's what you missed...

By Leigh Andrews 13 Aug 2018

#FairnessFirst: How to avoid cultural appropriation in advertising

What do roller derbies, feminism and food blogging have in common? The answer is purple-haired Taiwanese-South African copywriter, foodie and author, Ming-Cheau Lin, who uses her platforms to educate the industry on being mindful of multiculturalism and better reflecting 'otherness'...

By Leigh Andrews 6 Aug 2018

#FairnessFirst: Golden 'Fearless Girl' says yes, she McCann!

There's much to be said for dressing up as your role models and picturing yourself in their shoes. Here's why you can officially call British advertising graduate Jade Delaney 'Fearless Girl' after she painted herself gold, planted herself in front of the agency responsible for the Wall Street statue and went on to work there...

By Leigh Andrews 30 Jul 2018

#FairnessFirst: Unboxing diversity in advertising

'Thinking outside the box' is a good way to improve your creativity skills. If you're a creative by profession, here's why Kantar Millward Brown says you need to see that bounding box as 'diversity', and how to go beyond it in your advertising...

By Leigh Andrews 23 Jul 2018

#FairnessFirst: Not-so-secretly supporting Pride Month with Russia's #thehiddenflag

The Fifa World Cup settled the global gaze on Russia for the past few weeks. While July 2018 has been a time of football celebration, it's also Pride Month. So while 'gay propaganda' is still banned in Russia, that doesn't mean there's been a lack of rainbow support - where there's will, there's a way...

By Leigh Andrews 16 Jul 2018

#FairnessFirst: Seeing red over the 'pink tax' problem

'Pink tax' has been doing the rounds for decades. Here's why consumers are seeing red about paying more for anything sold to females...

By Leigh Andrews 9 Jul 2018

#FairnessFirst: Why SDGs are at the (Lion)heart of #CannesLions2018

A stand-out factor of Cannes Lions 2018 was the introduction of the SDG Lions to this year's Festival of Creativity. We can make the world a better place through creativity...

By Leigh Andrews 25 Jun 2018

#FairnessFirst: Why you'll see #MoreLikeMe from #CannesLions2018

Diversity is good for business, especially creative business, so little wonder that diversity is an increasingly hot topic at Cannes. With the 2018 Cannes Lions Festival of Creativity kicking off later today, if you're covering the festivity from afar, you're likely to see the #MoreLikeMe hashtag trending on your timeline, in addition to #SeeitBeit and more...

By Leigh Andrews 18 Jun 2018

#FairnessFirst: All you need to know to #unstereotype advertising

The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter...

By Leigh Andrews 11 Jun 2018

#FairnessFirst: What you can learn from Starbucks' anti-bias diversity training

Starbucks made the drastic move of shutting all 8,000 of its stores across the US on Tuesday afternoon for compulsory 'anti-bias' diversity training sessions. Here's what other brands can learn from this...

By Leigh Andrews 4 Jun 2018

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