Velocity Afrika is a dedicated division focused on the producing and directing of commercials within the African continent.
Focusing on the needs of a time poor and highly mobile generation, our goal is to deliver interactive and memorable communications for our clients which, delivered straight to the pocket, can be measured and which deliver fantastic and proven ROI.
Video footage of the presentations from the Loeries International Seminar of Creativity, which was held on Friday 20 September 2013 at Cape Town's City Hall, is now on the Loeries website. (Videos)
2 Dec 2013 08:33
The Loeries has released its Official Rankings for 2013, providing a transparent overview of the awards as well as helping to promote creativity and innovation as primary business tools in the brand communication arena.
20 Nov 2013 07:38
The Sandton advertising world is one in which you will hear much said about the corruption of our public life, but when that corruption is in the advertising world itself...?
By Anton Harber 8 Nov 2013 08:00
The Loeries has received an apology from MetropolitanRepublic, in which statements made during a recent radio interview have been recanted.
28 Oct 2013 07:41
It has recently come to the attention of the Loeries that the 'Project Uganda' entry for MTN, created by MetropolitanRepublic, does not meet the Loeries entry criteria.
19 Oct 2013 11:12
Biz Takeouts show host, Warren Harding (@BizcomWazza), dragged his one and only suit out of the recesses of his cupboard, shook out the mothballs, and hit the Red Carpet at the 35th annual Loerie Awards... (video)
30 Sep 2013 07:52
It can look creative and clever, but unless it can be backed up by data, the impact of a campaign on boosting a brand's bottom line is pretty much pie in the sky. And nowadays brand owners are most definitely looking for a return on their investment.
By Staff Reporter 27 Sep 2013 07:16
Presenting some of the awards at the 35th Annual Loerie Awards, guest creative director from Hamburg, Gotz Ulmer, was heard to wonder why those receiving prizes were so blasé, so "like Germany" and when they might start behaving "a bit more African"!
By Terry Levin 26 Sep 2013 10:18
Screeds have been written about whether advertising creates or reflects pop-culture. Marketing philosopher Marshall McLuhan, was quoted as saying 'Advertising is the richest and most faithful reflection that any society ever made of its entire range of activities'.
By Terry Levin 26 Sep 2013 10:08
The DMMA has commended the Loeries Board on its 'clear and courageous decision to disqualify MetropolitanRepublic's 2013 awards.
22 Oct 2013 09:36
This year The SpaceStation, along with News24, sponsored the Loerie Awards digital categories. To celebrate this, and their recent MOST Awards win, The SpaceStation hosted a successful space-themed party for clients and staff on Thursday, 19 September.
Issued by The SpaceStation 1 Oct 2013 11:59
Flying direct from Cape Town, two bronze Loeries will soon be roosting at Boomtown as it scooped two prestigious birds at the 34th Annual Loerie Awards for its work with Africa Health Placements and Art for Change.
Issued by Boomtown 1 Oct 2013 11:44
The winners of the inaugural Times Press Challenge were announced recently at a cocktail event during Creative Week Cape Town.
1 Oct 2013 10:40
Platypus Productions' positioning as a new era production company continues to pay off; for the second Loerie Awards in a row, the Cape Town-based company worked on three winning campaigns.
Issued by Platypus 27 Sep 2013 11:58
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