BizTrends 2018

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DHL announces title partnership of Africa's largest e-commerce and fintech event

DHL Express Sub-Saharan Africa has announced that the company has signed on as title sponsor for the 2018 DHL eCommerce Money Africa Conference & Exhibition, which will be hosted at the new East Wing of the Cape Town International Convention Center on 14 and 15 March...

Issued by Kinetic Events 1 day ago

#OrchidsandOnions: Lesbians at the dinner table? Who cares? We're more worried about our taxpayer cash being squandered

I just wonder if South Africans are not more liberal and "let and let live" than a lot of people - and advertising agencies - give them credit for...

By Brendan Seery 1 day ago

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

The 2018 AdReaction study from Kantar Millward Brown examines the global state of multichannel advertising campaigns...

1 day ago

Promoted content

Boo-Yah! founder Carmen Murray launches The Connected Marketer in SA

In the age of technology, the digital marketing and media industry continues to evolve at breakneck speed and consumers are becoming more and more technologically advanced...

Issued by Boo-Yah! 2 days ago

Body positive movement a significant trend for ladieswear in 2018

We recently saw a global clothing retailer unwittingly become the target of consumer fury locally, as a result of their sizing...

20 minutes ago

Putting money where the mouth is - sugar, public health and the advertising industry

Changing behaviour is difficult - particularly amidst million-dollar advertising onslaughts...

By Deborah Minors 2 hours ago

ODA Advertising joins Magnet Global Network

Magnet Global Network has expanded its geographic reach and capabilities with the addition of ODA Advertising, a 26-year-old creative advertising agency based in Durban, KZN...

21 hours ago

The Brave Cartel's Yolande Botha writes and directs first-ever Massmart TVC

The brief came from design studio 9Point: create a commercial for retail giant Massmart to say thank you to their staff for all the hard work they do...

Issued by The Brave Cartel 53 minutes ago

The competitive edge: Why an effective PR strategy is a must for the hospitality industry

The hotel industry is a highly competitive field, so it is no surprise that an effective PR strategy is paramount to enabling long-term, sustained messaging to keep your establishment top of mind...

2 hours ago

New daily drama Imbewu: The Seed set to break local television boundaries on e.tv

Family secrets and treachery, Imbewu: The Seed is a compelling and groundbreaking new daily drama set to premiere on e.tv in April 2018...

Issued by e.tv 3 hours ago

Grasping readers in tune with your vision

Readers resonate better with language that attracts their attention and makes an impact...

By Gwen Watkins, Issued by Freelancers Writing Services 26 minutes ago

Grant Visser appointed as head of strategy for Dentsu Aegis Network Sub-Saharan Africa

Grant Visser has been appointed as the regional head of strategy at Dentsu Aegis Network for ABInbev...

Issued by Dentsu Aegis Network 1 hour ago

Escape the JanuWorry blues and enjoy economic freedom with OLX

In a new TV campaign that hit our screens on 16 January, OLX has partnered with Savanah's Comic of the Year winner, Skhumba Hlope, to show how easy it is to make smart financial choices by buying and selling on OLX...

Issued by DNA Brand Architects 1 hour ago

Kenya's Nailab selects 15 startups for Make-IT accelerator

Kenyan incubator Nailab has announced the 15 startups that will take part in its Make-IT accelerator programme, designed to strengthen entrepreneurs' skills for scaling their businesses...

By Tom Jackson 5 hours ago

Entries open for first African edition of Ciclope

Ciclope, an international festival that recognises and rewards exceptional craft in moving image, is coming to Cape Town this year in its first ever Africa regional leg, shining a light on production excellence across the continent...

1 hour ago

The art of business and the business of art

BASA is celebrating 20 years of rich arts and business symbiosis with a research and learnings Colloquium in Johannesburg...

Issued by Business and Arts South Africa 2 hours ago

M&C Saatchi Abel joins with Lexus and Automark to start 2018 in the fast lane

M&C Saatchi Abel Johannesburg is celebrating more than the dawn of a new year this January: the agency is also toasting the win of two covetable motoring accounts - Lexus and Automark...

Issued by M&C Saatchi Abel 2 hours ago

Indulge in all things Indian at Experience India feature at the Rand Show 2018

The organisers of the Rand Show have announced the launch of a new feature, Experience India, to be staged for the first time at Rand Show 2018 taking place from 30 March to 8 April...

Issued by Seven Colors Communications 47 minutes ago

YouTube toughens rules regarding which videos get ads

SAN FRANCISCO - YouTube on Tuesday announced ramped-up rules regarding when it will run ads with videos as it scrambled to quell concerns by brands about being paired with troublesome content...

22 hours ago

IAB SA announces Bookmarks 2018 jury president, chairs

The IAB SA today announced M&C Saatchi Abel chairman Jerry Mpufane as jury president as well as the jury chairs for the 10th annual Bookmark Awards taking place 1 March in Johannesburg...

1 day ago

Maybe we should try 'fun' this year

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

By Damon Stapleton 1 day ago

Five things consumers are looking for from your brand in 2018

With 2018 now upon us, we look at five higher order things consumers are expecting from brands in 2018 and beyond...

Issued by IGI 1 day ago

Best in class: Top 500 Awards finalists announced

Mercedes-Benz, Discovery Health Medical Scheme and Anglo American South Africa are back to duel for top honours once again, when the second annual Top 500 Awards take place on 7 March...

Issued by Topco Media 1 day ago

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Africa news

International

Daily Mail returns to Virgin Trains after outcry

LONDON, UK: Virgin boss Richard Branson on Monday said he would resume offering the right-wing tabloid the Daily Mail on his trains after a decision not to stock them sparked accusations of censorship last week.

1 day ago

ADC juries for four design categories announced

NEW YORK - The One Club for Creativity has announced the 40 creatives who will judge work on the four design categories of the ADC 97th Annual Awards.

1 day ago

Understanding the role of colour in branding

Colour is one of the primary elements involved in branding, but it doesn't get nearly the attention it deserves among small businesses and startups. While there are certainly other things to think about, choosing which colours you want to associate your brand with is a major decision that shouldn't be taken lightly.

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

UK's Guardian daily goes tabloid to cut costs

LONDON - Britain's Guardian newspaper has adopted a new tabloid format and a re-designed masthead with simple black lettering from Monday as part of a drive to cut costs.

2 days ago

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