Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Mobile News for Africa Grant Scheme launched

PARIS, FRANCE / DARMSTADT, GERMANY: The World Association of Newspapers and News Publishers (WAN-IFRA) has launched its 2012 Mobile News Grants and Training Scheme, providing newspaper companies in Sub-Saharan Africa an opportunity to develop or expand their mobile platforms. 13 Mar 2012 10:17

Intelsat wins new contracts

LUXEMBOURG: Intelsat SA, one of the world's leading providers of fixed satellite services, recently announced a series of new contracts with media customers using the company's leading video neighbourhoods. 14 Apr 2011 10:56

Smartphones dominate mobile traffic worldwide

LONDON, UK: Smartphone users are generating two-thirds of total mobile cellular traffic* worldwide despite the fact that only 13% of mobile subscribers use smartphones, according to the latest research from Informa Telecoms & Media (informatm.com/smartphones). 3 Nov 2010 09:53

Worldwide web... it's a woman's world

RESTON, US: comScore, Inc yesterday, 29 July 2010, released a global report on women's online usage titled, Women on the Web: How Women are Shaping the Internet, which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. 29 Jul 2010 10:46