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 | ADAM HUNTER The discipline of public relations has evolved so dramatically over the past few years that it is no longer effective in its traditional form... read |
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 | ANDRA NEL As the year begins, KFC CSI manager Andra Nel believes that only brands that are inherently purpose-led will have longevity...read |
|  | HOWARD SAUNDERS Dear Retail, let's not dwell on the last couple of years, because here's the truth: the future is ours to shape and we are at the beginning of a retail revolution...read |
|  | MIKE SHARMAN The sport industry is at a crossroads. The impact of Covid-19 on revenue streams has been tangible...read |
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| |  | BRETT ROGERS The trend most influencing today's consumer is 'thoughtful and considered'. You cannot simply just show them something shiny... Read |  | NICOLET PIENAAR With a forecasted GDP growth of 4%, South Africa is expected to underperform global GDP growth, which is projected to be 6%. Brands in SA will need to be agile and aggressive to grow in this market... Read |  | JOHAN WALTERS When we entered 2021, Incubeta pointed out that the digital marketing crystal ball was broken. Behavioural patterns had been turned on their head, rendering algorithmic decisions all but impossible... Read |  | ZUMI NJONGWE The pandemic forced many people to hit the reset button and rethink their priorities and purposes as individuals and businesses... Read |  | NICK DURRANT Looking ahead, the technological advances we can expect to see in 2022 will be a logical continuation of everything that has happened in 2021... Read |  | SABINE LEHMANN To compete successfully with in-home entertainment in a post-pandemic era, OOH entertainment options need to understand how the world has changed and find ways to give us what we want beyond the four walls of our homes... Read |  | ANN MUTHUMA Customer impetus to take on more control of their finances, is shaping how banking institutions market themselves... Read |  | SARAH BROWNING-DE VILLIERS By 2023, we can expect that recognising and targeting users via third-party cookies will be a thing of the past... Read |  | CLAUDIA SMITH The market size of the global public relations agencies industry has grown 1.6% per year on average between 2016 and 2021 but much like every other industry, public relations has had to change... Read |  | NATALIA ROSA Like a toddler on a sweetie binge, 2021 served up an unending frenzy of opportunity and devastation. Sometimes the only thing separating these have been a few blissful hours of ignorance, particularly if you work in the travel, tourism and hospitality sector... Read |  | |  | NIAMH NICLIAM For companies looking to grow and expand in 2022, finding and attracting the right digital marketing skills will require a new approach... Read |  | GRANT LAPPING Over the past five years, governments, regulators and bigtech companies have brought greater levels of control and regulation... Read |  | MOHAMMED VACHIAT As we look into the future, we see a number of digital transformation trends that will influence the world of imaging for many years to come... Read |  | CESAR VACCHIANO A sneak peek at some the Scopen 2022 pre-analytics data shows a current trend that is already hugely important to marketers and their clients is social media and, in particular, influencers... Read |  | JON SAVAGE If you are looking for a trend that is truly adding value for brands and consumers alike in Africa, look no further than the groundswell to podcasting and digital radio... Read |  | MICHAEL OELSCHIG It is tough to look at the world and consider future trends without being exposed to some consequence of the pandemic. The world has transformed in so many ways... Read |  | WARREN MOSS At the start of every year, we sit down with our B2B clients and take some time to think about what the year ahead will bring for us - personally and professionally. Some of our thinking is idealistic and some is based on our experiences... Read |  | AVSHARN BACHOO The pandemic has triggered a surge of technological advancements that will influence the aviation and travel industry into 2022 and beyond... Read |  | EMILY STANDER Read |  | ALEX WRIGHT Success in digital marketing varies based on industry and product, but the ultimate goal is to attract and retain customers in a high-touch, tech-empowered binary world... Read |  | DANIELLE OLIVIER 2022 brings new challenges - and huge new opportunities in digital video advertising. The media landscape continues to fragment and digital channels multiply... Read |
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| Advertising |
 | With regard to mobile advertising in 2022, there are two things to keep a close eye on... Read |
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| Branding |
 | TSHEPISO SEOPA It seems 2022 promises to be hit in the world of brands. Cassper Nyovest is gearing up to knockout his second opponent in the boxing ring; Skinny Sbu has secured a grand partnership with the Grammys and Lekau Sehoana is launching a Drip Education Centre in the township where he grew up... Read |
 | In the next step in its transformation Mindshare has refreshed its brand identity... Read |
 | Brand South Africa's flagship programme, Play Your Part, turns 10 this year, so the organisation has launched the inaugural 2021 Play Your Part Awards... Read |
| CRM, CX, UX |
 | BIANCA GARDELLA Businesses' interactions with their customers have changed dramatically over the last couple of years... Read |
| Digital |
 | ROBBIE KEARNS Eighty-six percent of marketing organisations in South Africa will adopt new work collaboration technology... Read |
| Events & Conferencing |
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| Film & Cinematography |
 | Find out how the under-the-radar Golden Globes went this year, including the winners of 2022... Read |
| Marketing |
 | KASHIF RAZA Marketing has evolved into leveraging an influencer's audience to promote your brand, products, and expertise... Read |
KEVIN METCALF, ISSUED BY SPROUT PERFORMANCE PARTNERS |
| Media |
 | The 2022 Tabbie Awards for print and online publications worldwide is now open and accepting submissions... Read |
| Media Freedom |
 | Right to Know (R2K) has called for the unconditional release of Wikileaks founder, Julian Assange... Read |
| Mobile |
 | Blackberry has said that the legacy services for BlackBerry 7.1 OS and earlier, BlackBerry 10 software, BlackBerry PlayBook OS 2.1 and earlier versions, will no longer be available... Read |
 | Despite the filing of an urgent application in the High Court by Telkom, the Independent Communications Authority of South Africa's (Icasa) Invitation To Apply process timetable will remain... Read |
 | The MTN Group has said that it has opposed a court application by rival Telkom seeking to halt a spectrum auction... Read |
| Promotions & Activations |
 | Back to School. Bosses Day. Black Friday. Cyber Monday. Christmas. Un-blurring lines, strategic planning and relevance are what it boils down to as retailers pick the occasion that aligns best with their brand and target audience... Read |
| Radio |
ISSUED BY HOT 102.7FM |
| Research |
 | The Youth voices on social justice project uses digital storytelling methods to spaces for the youth for a just society... Read |
ISSUED BY MELTWATER |
| Retail |
 | SHWETA SINGH There are already more than a billion people interacting with businesses via either text or voice-based conversational tools. Conversational commerce is expected to grow to nearly $300bn by 2025 - half of it from chatbots... Read |
 | Africa is poised to move away from traditional retail models and become the fastest-growing, richest, and most sophisticated market in the world, according to Kearney's Global Retail Development Index... Read |
| Social Media |
 | ANJANA SUSARLA, DAM HEE KIM AND ETHAN ZUCKERMAN At the end of 2020, it seemed hard to imagine a worse year for misinformation on social media... Read |
 | GHALIA SHAMAYLEH AND ZEYNEP ARSEL Was one of the last DMs you received on Instagram a video of ducklings wearing flowers for hats, or floating in a sink full of water?... Read |
 | In 2021 US sportswear brand, Nike, received $617m worth of social media exposure with 16,236 partners... Read |
| Streaming |
ISSUED BY SHOWMAX |
| TV |
 | DEKAT's new TV season kicks off this evening on SABC 2 at 19:30pm... Read |
| Behind the Mask |
 | EMILY STANDER This week, we spoke with David Tshabalala, aka Slaying Goliath, a renowned illustrator and designer from South Africa... Read |
| Business |
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 | OLIVIA KUMWENDA-MTAMBO South African private sector activity contracted in December as concerns about rising Covid-19 cases driven by the Omicron variant and tighter travel restrictions hurt demand... Read |
 | The Tony Elumelu Foundation (TEF) has opened applications for the 2022 TEF Entrepreneurship Programme... Read |
 | VINIECE JENNINGS When many people think of New Year's resolutions, they brainstorm ways to improve themselves for the year ahead... Read |
 | TARA TURKINGTON Whether you're leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success... Read |
 | There will be a decrease in fuel prices across-the-board from 5 January 2022... Read |
| New Press Office on Bizcommunity | More | Join |
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 | At #jobcrystal, we always look for the best companies, and the best candidates, which together make the best matches. Better than Tinder |
| Quotes |
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Walter Scott "For success, attitude is equally as important as ability." H. G. Wells "If you fell down yesterday, stand up today." Matt Cameron "Live life to the fullest and focus on the positive." Nikos Kazantzakis "In order to succeed, we must first believe that we can." Miguel de Cervantes "To be prepared is half the victory." |
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| Jobs offered |
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 | Cognite is a small Johannesburg-based marketing company that's looking for a full-time young, junior digital marketer. Read more >> |
| Broad Media - which owns MyBroadband, BusinessTech, and TopAuto - is gearing up for further expansion. Read more >> |
IMS Ad Agency in Lonehill are looking for a junior content creator/client service manager to join the team. Read more >> |
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