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Irvine Partners is a Public Relations & Integrated Marketing Agency with offices in London, Johannesburg, Cape Town, Nairobi, Lagos and Accra.
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Planning a family trip to Europe during the school break?

11 top tips to help South Africans navigate travel disruptions and enjoy their holiday 5 Jul 2022 Read more


Using entrepreneurship and working with the private sector, governments can end the unemployment crisis in Africa

There can be no doubt that the events of the past two years have had a devastating impact on the African economy. In fact, according to the International Labour Organisation's flagship report, World Employment and Social Outlook Trends 2022, at least 13.3 million jobs and income opportunities were lost as a result of the pandemic. This has only made the severe economic difficulties facing the continent worse. 5 Jul 2022 Read more


Alternative youth culture finds a home at Google

Google hosted a two-day residency programme in Nairobi for creators who identify as alternative and non-mainstream. Similar to a bootcamp, the two-day programme was aimed at upskilling and celebrating these young creatives. The Alternative Movement, colloquially known as the 'Alté Movement', traces its roots to Lagos, Nigeria, where young Africans embrace the idea of being misfits or non-conformists. The movement champions for unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts. 5 Jul 2022 Read more


Radisson Group launches campaign to attract talent

Radisson Hotel Group is launching a new hiring campaign to attract talent to join the Group's dynamic team of 'Moment Makers'. The campaign highlights the importance of turning everyday experiences into unforgettable moments as well as wider career development opportunities across the Group, as it looks to add more than 1,500 team members in EMEA and APAC. Since the start of 2022, the Group has received more than 100,000 applications. This May, Radisson Hotel Group is also celebrating the third anniversary of Radisson Academy, the Group's Learning and Development umbrella programme offering more than 2,500 online, virtual and live learning seminars, as it continues to embrace its core belief of 'We grow talent, talent grows us'. 8 Jun 2022 Read more


Airbnb partners with government and local organisations to grow inclusive tourism in the Waterberg region

  • As part of a three-year commitment to empower a new generation of entrepreneurs through inclusive economic recovery in South Africa, Airbnb is expanding its Entrepreneurship Academy to the Waterberg
  • In support of the President's District Development Model, and to facilitate its work in the region, Airbnb has signed local partnerships with the Waterberg District Municipality, the Biosphere Reserve and the Lapalala Wilderness School
 7 Jun 2022 Read more


Celebrating 53 years of being the people's brand - the Teljoy journey

In 1969 a small company with a big vision started its journey - a journey that would change the way South Africans connected to the world, and a journey that would disrupt the restraints of the product ownership model. 2 Jun 2022 Read more


Micro-investment 101

Saving may be the last thing on many people's minds as the cost of living soars - rising fuel costs and electricity tariff hikes are just some of the household expenses burning holes in many consumers' pockets. 10 May 2022 Read more


Save time with these one-stop digital solutions

In our fast-paced lives, time is the one commodity we don't have a lot of to spare. And, as the pandemic has shown us, when we do have some spare time, we would rather spend it with family and friends than on time-consuming and often onerous tasks like banking, saving or filling in forms. 22 Apr 2022 Read more


Games have the power to inspire a culture of entrepreneurship amongst young people

Youth unemployment has reached dire levels in South Africa and over the past two years, the Covid-19 pandemic has further exposed young South Africans to extreme economic shock and insecurities. The combined effect of unemployment with the economically devastating impact of Covid-19, now more than ever, requires South Africa to find innovative ways to drive transformative change amongst young people who are struggling to find formal employment. 29 Mar 2022 Read more


Activists publish list of Ukrainian civilians abducted by Russian forces as part of campaign to free 'The Taken'

A leading Ukrainian human rights organisation, Human Rights Centre Zmina, has today published a list of civilians that have been abducted by the Russian government and is demanding for their immediate release. Zmina alleges that the Russian government is responsible for targeted abductions to silence key voices and intimidate Ukrainian civilians. 29 Mar 2022 Read more


On the CCMA vaccination dismissal ruling: Employers should be cautious in celebrating the outcome of Goldrush

The recent CCMA ruling that looked at the fairness of a dismissal of an employee refusing to vaccinate, the first of such cases, has sparked a growing and interesting debate regarding the ways in which employee-vaccination-related dismissals could be handled within corporate South Africa. 28 Mar 2022 Read more


Great resignation or much-needed reevaluation: Why skilled employees quitting can be a good thing for SA businesses

It seems counterintuitive that a mass resignation trend would coincide with a global pandemic but the so-called "Great Resignation" is set to become one of the key economic features, or effects, of Covid-19. Referring to the phenomenon whereby people are voluntarily quitting their jobs en masse, the Great Resignation raises many pertinent questions about the value and nature of work, and deserves to be interrogated as both an economic and social occurrence. 17 Mar 2022 Read more


Tips on how to save on car insurance in 2022

With the hype around the new year and wishful resolutions gone, it is now time to put sober plans for saving in place, also remembering that the cost of living has increased considerably over the last year. 10 Feb 2022 Read more


How to have a smashing time this Valentine's Day

Love it or hate it, it's the month of love and there's no way of escaping the Valentine's vibes in the air. 10 Feb 2022 Read more


If you had five minutes to talk directly to your clients - what would you say?

As humans, we're constantly engaged by social media, traditional media, emails, messages, and games. So it is a fact of modern day life, that if you are a brand trying to talk to consumers, you are competing in the attention economy. It's why marketers spend so much time trying to get their messages across in as little time as possible. But what if you had more time? If you had five minutes to talk directly to your customers, what would you say? 9 Dec 2021 Read more


Bluecode Africa wins Digital Transformation Award at Africa Tech Week

Bluecode Africa has claimed the Digital Transformation Award at the third Annual Africa Tech Week. 7 Dec 2021 Read more


Shoppers urged to make necessary purchases this Black Friday

It's that time of the year when shopping paves the way for the festive season - and, as tradition has it, shoppers are searching for the best specials. According to the recent Finder.com's Black Friday Shopping Report, roughly three quarters (74%) of South African adults will shop on Black Friday - provided the price is right. 26 Nov 2021 Read more


How to reward your team when times are tough

At the end of the year - especially this year - companies and management teams usually take stock of how the company has performed. With the tough times that many businesses have been plagued with recently, many aren't able to afford big bonuses or any monetary rewards at all. There are, however, other ways that you can reward staff at the end of this year and even throughout next year. 4 Nov 2021 Read more


What makes chocolate ethically sourced? More importantly, how do we make every bite count?

With its creamy smoothness and its mood boosting properties, chocolate has cemented its reputation as a favorite sweet treat. But while these delicious morsels might spark joy, conscious consumers have learned that not all chocolate is made equally. 29 Oct 2021 Read more


Local legal financier raises a total of R145,800,000 for commercial litigants

  • The funds are now available to finance high-value commercial litigation cases

  • Taurus Capital is the first in its sector in South Africa to raise a fund 21 Oct 2021 Read more


  • Business leaders need to get serious about hybrid working - here's why and how

    Work - specifically where it gets done - remains a topic of discussion in boardrooms and video calls around the world. When the pandemic forced an almost-overnight transition to remote work in March last year, few could foresee just how profoundly the move would impact the way we work. 8 Oct 2021 Read more


    Radisson Hotel Group announces a record year in Africa, with 13 hotels and 2,500 rooms signed to date

    Radisson Hotel Group, one of the world's leading hotel groups, this month announced a hotel expansion record in Africa with 13 signings to date, translating to a new hotel signed every 20 days. 4 Oct 2021 Read more


    New white paper confirms vaping works

    While businesses and people continue to embrace rapidly evolving technologies, governmental policies have been slow to catch up. More often than not, policies that do not fully realise the benefits of disruptive technologies can deepen the social inequalities within society. 22 Sep 2021 Read more


    Investors are flocking to Mauritius. Here's why

    Best known for its exquisite white beaches and get-away-from-it-all lifestyle, Mauritius is about so much more these days. In fact, the island paradise is currently the highest ranked economy in sub-Saharan Africa, according to the World Bank's Ease of Doing Index. 30 Jul 2021 Read more


    Why South Africa needs evidence-based regulations for vapes

    Much has been said about South Africa's imminent Control of Tobacco Products and Electronic Nicotine Delivery Systems (COTPENDS) Bill, but not enough about its critical oversight in respect to electronic vapour products (EVPs). Asanda Gcoyi, CEO of the Vapour Products Association of South Africa (VPASA), outlines how important it is to look at context-specific scientific evidence when legislating EVPs. 4 Jun 2021 Read more


    Cheapflights appoints Irvine Partners as their South African PR agency

    Irvine Partners public relations and integrated marketing agency has been awarded the Cheapflights communications account in South Africa. Irvine Partners will be responsible for reintroducing Cheapflights into the market as the travel industry recovers from the devastating impacts of Covid-19, and making the public aware of the various offerings available on the popular travel platform. 1 Jun 2021 Read more


    Snowflake extends the power of The Data Cloud by launching in South Africa

    Snowflake, the Data Cloud company, has officially arrived in South Africa and will kick off with an insightful virtual event on 2 June, aimed at a business audience. 27 May 2021 Read more


    Belong, believe, behave: The drivers underpinning real engagement and value for both customers and brands

    Brands have had to adapt rapidly to a new reality, not only because of the impact of Covid-19 but also because of the exponential impact of technology on our customers' expectations. Before we rush ahead and innovate for innovation's sake, however, it's critical that we keep some fundamental human truths as our guiding light. Sometimes the truth is much simpler than we imagine, and stripping away, or at least hiding the tech smarts from view, can add the most value in our shared experiences. 17 May 2021 Read more


    Why we should use the e-commerce boom to support brick and mortar stores

    When the pandemic hit and the first lockdown arrived, everything ground to a halt. Looking at sales volumes from merchants trading on the SnapScan platform, we saw activity plummet by 50%, likely consistent with what the wider economy also experienced. But this plummet of activity didn't last long and with the swift onset of the e-commerce boom by the following month, in May 2020, we were seeing record numbers which have continued to grow month-on-month to date. This is fantastic news for online merchants, but where does it leave traditional brick and mortar establishments, and more importantly, how can we support these smaller businesses and the locals who run them to ensure they thrive? 20 Apr 2021 Read more


    One year on: 3 ways in which Covid-19 has impacted the SA venture capital space

    It's been just over a year since South Africa went into lockdown. At the time, there was still hope that the country could isolate and contain the disease, allowing economic activity to continue as normal. Few could've forecast the toll the following months would take on our lives and livelihoods. 9 Apr 2021 Read more


    The Business Exchange launches unique dollar-based offshore investment opportunity in Mauritius

    Serviced office space provider The Business Exchange (TBE), in partnership with Maxcity Properties, the largest and most established real estate company in Mauritius, has launched an exciting new opportunity, offering investors the unique chance to own offshore property in Mauritius, a dollar-based country. 9 Apr 2021 Read more


    Wide-eyed shockers: 5 things that could happen in the blink of an eye... and how to deal with them

    Research suggests that the average person blinks approximately 15 to 20 times each minute with each blink lasting for about 400 milliseconds. Based on this estimate, the average person blinks for 10% of the time they are awake or between 5.2 and 7.1 million times a year. 8 Apr 2021 Read more


    Karri donates half a million rand to South African schools

    Campaign aims to encourage school fundraising by sharing R500,000 with parents to support their schools. 8 Feb 2021 Read more


    What does the proposed tobacco bill mean for vaping in SA?

    This opinion piece is part of VPASA's (Vapour Products Association of South Africa) We Are Not Tobacco (WANT) campaign, which seeks to differentiate electronic nicotine delivery systems (ENDS) from combustible tobacco products. 22 Jan 2021 Read more


    Could rising consumer debt in SA stimulate the growth of the rental goods economy?

    The disposable income of South Africans halved in the second quarter of 2020, according to data from the Reserve Bank. 11 Dec 2020 Read more


    Radisson Hotel Group opens 12th hotel in SA

    With South Africa's borders now open for national and international travel, Radisson Hotel Group's commitment to reigniting - and growing - the country's tourism industry while also creating new employment opportunities is welcome news. 9 Oct 2020 Read more


    Thinking of visiting the Kruger now that travel is allowed? You'll be thrilled to see what's new there

    Mid-year has always been a popular time for South Africans to travel to and to enjoy what the Kruger National Park has to offer. So, it's been frustrating for many people that, with lockdown, travel to the park - and indeed elsewhere too - hasn't been possible. In fact, until just recently, we were not able to move much further than our own cities. Now that restrictions have been eased, however, there's bound to be lots of excitement about the prospect of heading to one of Africa's largest game reserves, and a favourite among South Africans. 17 Sep 2020 Read more


    Freeing up the big bosses to focus on their core role of getting back to business

    Businesses big and small, wherever in the world they may be, are struggling in the Covid-19 reality. For many bosses, they're suddenly finding themselves juggling many tasks and finding solutions for a range of operational obstacles that simply weren't previously part of their job description. What this means is that they're losing time spent focusing on what's most important - their core business of getting back to business. 31 Aug 2020 Read more


    Home-buying in the unforgiving 2020 - it's good news if you have your affairs in order

    They say every cloud has a silver lining and many of us are desperate to discover that glistening edge in 2020 - a year that, thanks to the Covid-19 pandemic, has been unlike anything we could have predicted at our December-31st celebrations. 28 Aug 2020 Read more


    Debt levels in SA could finally see the growth of the rental goods economy

    "Every time you borrow money, you're robbing your future self." - Nathan W. Morris, personal finance expert. 7 Aug 2020 Read more


    Swapping outsourcing for in-house expertise

    Lessons from personal experience -- Shaune Jordaan, Hoorah Digital 10 Jul 2020 Read more


    Beat the lockdown blues with #LoveCapeTown

    South Africa has been in lockdown since the end of March, and even with the easing of regulations, movement and gatherings remain restricted as we unite to contain the spread of Covid-19. 2 Jul 2020 Read more


    Offices need to go above and beyond for health and safety

    As a number of offices around the country were reopened this week in line with the Level 4 lockdown regulations, companies found themselves scrambling to put in place the essential measures to ensure a healthy work environment for returning staff. David Seinker, founder and CEO of The Business Exchange (TBE) serviced office spaces, shares his thoughts on how companies can keep their employees safe during these unprecedented times. 15 May 2020 Read more


    Pivoting on a budget: Driving effective marketing in a 'cut-back' economy

    The mental processing of lockdown looks a lot like the five stages of grief. As entrepreneurs, we initially denied the impact on our businesses; we were used to working from home - what would the difference really be? Confronted with the stark increase in home responsibilities with a correlated decrease in wine supplies, anger set in, followed by a quick shift into depression. Our bargaining attempts saw us avidly signing petitions to lift sales bans on rotisserie chickens and cigarettes. Battles hard-won and the lockdown essentially extended, we entered a new phase I've dubbed panicceptance - a state of accepted reality underpinned by feelings of sheer panic. 5 May 2020 Read more


    Can South Africa's coastal infrastructure survive corrosion?

    South Africa has a coastline of over 2,850 kilometres and an extensive, complex and vastly expensive infrastructure has developed along the coast over the past 100 years. This ranges from luxury houses at coastal holiday resorts and quaint villages, to rail and industrial infrastructure in the form of warehouses, cranes, electrical pylons and structural steel. The bulk of this hugely costly infrastructure is concentrated up the west coast at Saldanha Bay, around Cape Town, along the Garden Route, at smaller cities such Port Elizabeth and East London, around the Durban metropolis and at the Richards Bay coal terminal. 24 Apr 2020 Read more


    How the digitally savvy CEO approaches business today

    Whether your business is focused on auditing, apple farming or architecture, it needs to have a digital arm. By now most business leaders accept that 'digital' is - or should be - an integral part of the organisation's approach to its activities. 14 Apr 2020 Read more


    How co-working can be good for the bottom line

    Co-working isn't a just a fad among freelancers and startups. There are a number of big corporates who are finding the allure of co-working too strong to ignore, for a number of reasons - the main one being that it's good for their bottom line. David Seinker, CEO and founder of The Business Exchange (TBE), unpacks the why and how. 16 Mar 2020 Read more


    Heed the health of your liver this holiday season

    As a holiday mantra "eat, drink and be merry" has a great ring to it. What's the festive break if not to feast on the food and drinks we love with the people we love? 17 Dec 2019 Read more


    Geneva Fintech Association (GFA), MENA Fintech Association (MFTA) ink partnership deal to promote inter-regional growth

    At the Abu Dhabi Fintech Festival, which took place in Abu Dhabi, UAE, from 21 - 23 October 2019, the Geneva Fintech Association and MENA Fintech Association signed a Memorandum of Understanding (MOU). 8 Nov 2019 Read more


    Tourism entrepreneurs from across South Africa shine in Airbnb's Faces of Tourism Exhibition

    Tourism is being touted as a key factor in economic growth and a crucial driver of job creation. Airbnb hosts a photographic exhibition that shines a light on unlikely entrepreneurs that are creating opportunities for themselves in the tourism industry 6 Nov 2019 Read more


    Long live... you! Healthy habits that could add years to your life

    The first person to live to be 1000 years old is alive today. 14 Oct 2019 Read more


    Conservation = tourism = jobs

    There is no doubt about the strong link between tourism and conservation. Many countries are taking advantage of wildlife tourism to help protect endangered species. But what about the corollary? As more and more species become endangered, this poses not only a threat to our natural ecosystem, but to the benefits of tourism, including economic upliftment. 23 Sep 2019 Read more


    For the culture or from the culture?

    Every marketer's dream is to be able to influence pop culture or ride the wave and turn it into a thriving social campaign. If a brand can recognise the right opportunity at the right time, the effects can be immense. 13 Sep 2019 Read more


    Creative - Meet data

    Making digital marketing playful, clear and simple, by combining data, creativity, and media tech. 10 Sep 2019 Read more