For some of us affirmative action is anathema, but today we carry a report on something that some might consider is the opposite - namely the appointment of
pale male Jon Hooper to the YFM lineup. When Hooper heard about the YFM search in June 2009 to find a
"hot white boy" to add to its lineup, he saw the chance to move from his trade - that of baker - and realise his passion to be in broadcasting. This campaign has already generated
a lot of comment, some of it quite harsh, but what's your take? A great marketing campaign or not? Vote in
our poll and add your two cents.
Have a great week!
The biz editorial team: Simone Puterman & Rod Baker
PS In this week's
Ornico Ad Showcase, we feature TV ads for
Absa,
Diesel,
Supa Quick,
Excedrin and
Mercedes Benz E-Class Coupe, and radio ads for
Kulula.com,
Renault Logan,
SABC3,
Standard Bank and
Wits Language School.
Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.co. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com.
