It's a sad day when an industry organisation such as the Marketing Federation of Southern Africa (MFSA) has to dissolve, but owing R5 million to boot is just unbelievable - particularly given the wealth of talent at board level and in this industry to draw on. Sadly, the MFSA's dissolution comes as no surprise given the controversy that has dogged the transformation of this industry, the allegations of mismanagement and desperate attempts to resolve management and fiscal issues by bringing in caretaker CEOs. But to tell the industry, only a couple of months ago that everything was hunky dory and being sorted is irresponsible to the extreme. Serious questions need to be asked by the stakeholders in this industry as to who approved that spin campaign. And if the best explanation the MFSA can give in its statement issued Sunday night, is that it had to "save the Loerie Awards" then one has to ask if the organisation and its board have not lost the plot completely? One hopes, as is rumoured, that key industry leaders will intervene to assist the industry in overcoming this embarrassing period in its history to create something brighter out of the ashes of the MFSA. Have a good week! Louise Marsland, Editor, editor@biz-community.com