You know a marketing promotion has been successful when one half of the office thinks you've gone off and secretly got married, the other half thinks you've got a secret admirer or three, and the receptionist starts stalking the delivery guy to try find out where he hails from! In a brand profile building exercise, law firm SHG - previously Sonnenbergs (who knew lawyers could take such risks!) with their publicity agents, Magna Carta, kept the media guessing as various bunches of orange roses with poems and gifts kept coming daily for a week. Even the delivery guy didn't squeal... Of course for the latest on successful brand icons and their iconoclastic brands, the brand bible not to be missed is the Markinor/Sunday Times annual Top Brands survey for 2005 published this weekend, and in greater detail in coffee table book format by Affinity Publishing. Some great articles and informative brand advice all round. Have a good one! Louise Marsland, Editor, editor@bizcommunity.com