The creative industries by their very nature employ wildly talented, creative individuals with their own idiosyncrasies - larger than life characters who become the stuff of legends and rumour. There are plenty of them behind the big names and the big campaigns and even bigger brands too. One of these was Emmie Gous, who passed away last week after a long battle with cancer. She was a true champion of this industry with her absolute dedication to the annual Pendoring Awards which showcase Afrikaans advertising, as a co-coordinator and PR; and a model for PR excellence. But most of all, she was someone who cared. Cared about this industry, cared about the people, cared about the media, cared about her family and friends. She was a wonderful character and she will be sorely missed by us all. There will still be echoes of her deep throaty laugh at Pendorings on 2 September, I'm sure. Go well. Louise Marsland, Editor, editor@biz-community.com