Online media in South Africa has shown impressive growth in advertising and readers in the past few years since the dotbomb was dropped. This media has crept up on traditional media, the professional sites solidifying their operations and market share. The total industry is now worth R116 million and is on par with growth trends in the USA, Asia and Europe. The formalisation of reporting mechanisms through the Online Publishers Association (OPA) has done wonders for industry credibility, ramping up positive perception as verified figures are released. Bizcommunity.com is very proud of our first officially audited figures since joining the OPA at the beginning of this year: we are now on 37 000 requested ezine subscribers weekly; have 96 000 unique website readers in total per month; and this all translates to 1.7 million pages viewed per month on our website (page impressions). To find out more about the OPA, go to: www.opa.org.za. Have a good one! Louise Marsland, Editor, editor@bizcommunity.com