| Today's Headlines | The ad industry reclaims the "Loeries" with a new award
Will the Loerie Awards become as extinct as the Dodo?
Radio audiences stay put
Financial ROI only tells half the PR story
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Marketing | | The ad industry reclaims the "Loeries" with a new award
[Louise Marsland] BREAKING NEWS: The advertising industry has effectively hi-jacked the Loerie Awards from the Marketing Federation of South Africa (MFSA), as the battle to reclaim the creative impetus and magic that was Loeries, reaches its apex. The Association for Communication and Advertising (ACA) today announced that it will be launching a new awards for the industry if the Loerie brand is not returned to the advertising industry.
Will the Loerie Awards become as extinct as the Dodo?
[Louise Marsland] So what if the MFSA refuses to give up the Loerie brand? We will have to have a new name for the industry's most illustrious advertising awards. And to avoid them ending up like a turkey, or an ostrich with its head in the sand, as characterized by the MFSA's dealings with the creative industry, we will need something that spells out a new direction. Do we stick with the fauna and flora theme, or do we go for something that characterizes the ubuntu that the ACA wishes to instill in the new awards? Bizcommunity.com invites our readers to post their suggestions...
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Advertising | | Y&R doubles Gilroy ale sales overnight
 Gilroy's cheeky print and poster campaign, created by advertising agency, Y&R, literally doubled the Ale brand's sales overnight. Antique soft porn shots, taken by top photographer, Michael Doran, feature a voluptuous, naked women in sepia tones, audaciously branded, 'Gilroy premium beers, 120 years behind the times'.
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CRM | | Eskom reaches CRM milestone
Eskom, Africa's largest electricity supplier, has reached a significant milestone in its Customer Relationship Management (CRM) journey with the implementation of new processes and a CRM system. This brings to an end a four year CRM strategy to implement new technical, people and process changes to improve service delivery to Eskom's customers.
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Digital | | Have a merry cyber-Christmas!
With over 200 000 registered customers, kalahari.net is confident that the online retail market is still showing growth and definitely has a place in the South African retail environment. Kalahari.net is also optimistic about the uptake of online shopping this festive season.
Barclaycard chooses KowaBunga! as online marketing partner - Kowabunga! Technologies
Barclaycard has returned to South Africa, and is committed to extending the value, heritage and tradition of the Barclaycard brand to local customers. Barclaycard brings its superior experience in the credit card market to this country and through its association with KowaBunga! Technologies intends to use the Internet as an origination and recruitment channel.
Direct Distribution Services and Macromedia assist Tshwane University to offer world-class courses - Direct Distribution Services
The Computer Studies department of Tshwane University (formerly Pretoria Technikon and others) has recently purchased one hundred user licenses of Macromedia Studio MX2004 software for use in the department from Direct Distribution Services, the official South African distributor for Macromedia, Corel, VectorWorks, Wacom, Microtek, LaCie in Southern Africa.
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Eventing | | The Dome lights up the night sky
Popular Johannesburg landmark and music venue, the Dome, is to be known as The Coca-Cola Dome for the next five years, after an agreement was concluded recently between the world's number one consumer brand and Africa's premier entertainment centre.
The Mavericks Unite - Maverick SA
 When globally renowned entrepreneurial maverick Richard Branson needed an event management company to meticulously plan and flawlessly execute 'Brunch with Branson' he called a South African company he knew would provide the most creative solutions with the least amount of fuss . . . . Maverick SA.
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Magazines | | INSIG releases 200th edition on a high note
 New Media Publishing's Afrikaans lifestyle magazine INSIG celebrates a milestone 200th issue this December, with a special focus on the past, present and future of Afrikaans music.
Despite declining trend, Sarie still number one - Media24 Womans Magazines
The recently released interim ABCs for period 1 July to 30 September 2004 show a general decline in circulation in the glossy women's magazine market.
From the horse's mouth...
The third annual directory for the equestrian community in South Africa is currently being sold. Horse Grapevine, a "horsy yellow Pages" is logically categorised and indexed so that information can be accessed quickly and easily. It is read, used and enjoyed on a daily basis by all those with an interest or involvement in horses - from leisure riders to horse owners, private yard owners and professionals. The print run is for 12 000 copies, including a guaranteed circulation of 6000 to provincial horse society members. The rest is distributed through equestrian retailers.
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Media | | Minki Book Project reaches thousands of learners
50 000 books, 450 schools and libraries, thousands of learners. These are the results of the first phase of the Minki Book Project that was launched in April this year by You/ Huisgenoot and kalahari.net.
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| Out Of Home | |  |
| | | Watch out for these street poles while driving!
This year's Arrive Alive holiday season awareness campaign will see more than 2000 Street Pole Ads forming part of the drive to ensure that all road users take responsibility for their safety on our roads this season.
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| Public Relations | |  |
| | | Financial ROI only tells half the PR story
Financial return on investment is a necessary metric to assess the value of PR coverage but it may not the best way to express PR value, according to Grant Henry, Account Director at Lange Communications.
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 Create your own destiny...
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Radio | | Radio audiences stay put
The radio sector is holding steady, with the fourth release wave of SAARF RAMS (July - Sept 2004/4) showing no significant changes in radio audiences on a national basis.
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| TV | |  |
| | | Red Cherry launches new Cinema Brand, AD MAD - Red Cherry Television
Red Cherry Television, known for its strong interactive brands such as ADS UP, WOT'Z UP and SPOT ON, are launching a new Cinema Brand called AD MAD.
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Forums | | Background ad music
Why do ad agencies use the same background music that was used in another ad, while a consumer clearly identifies the music with the product that used the music initially? What is your view?
More... Submit a forum
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New accounts | | Mixology breathes life into Motherland Isiko - more infoThe Idea Shop gets Extreem account - more infoStudio M DBC has been awarded the Unisa 1st enrolment campaign. - more info
More... Submit news
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People on the move | | Elihle Mnguni appointed Marketing Specialist at the South African Excellence Foundation - more infoThe Property Magazine promotes Josephine Swainbank - more infoStaff promotions at East Coast Radio - more infoEnterprise IG recruits top talent - more infoTBWA\South Africa has appointed Val Bourdos as MD of through-the-line agency Tequila.Maureen Harbor hard at work in Australia - more info
More... Submit news
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Events to diarise | | The Marketing Circle hosts Donna McCallum - The Marketing Circle, Sea Point, 01 Dec
The Marketing Circle is to host special guest, Donna McCallum, Managing Director of iKineo who recently sold her marketing business to a BEE Consortium.
Community Radio National Conference - National Community Radio Forum, Johannesburg, 02 Dec
All community radio stations in SA will be meeting to celebrate the community radio sector milestones in the past 10 years.
NCRF 10th Anniversary Gala Dinner - National Community Radio Forum, Johannesburg, 03 Dec
The National Community Radio Forum (NCRF) is celebrating its 10th anniversary.
Inscape Student Exhibition - Inscape Design College, Johannesburg, 03 Dec
Final year graphic design, interior design and architectural draughting portfolio exhibition.
Xperimental Digital Video Production Workshop - Sea Point, 04 Dec
A 4-day Xperimental Digital Video Production workshop takes place at the SABC, Sea Point, on December 4, 11 and January 8 and 15, giving novice filmmakers an opportunity to shoot their own independent short film.
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Upcoming events | | | RITAG - Breakfast Launch Function - RITAG, Rosebank, Jhb, 24 NovCustomer Management Odyssey 2004 - REAP Consulting, Johannesburg, 24 NovThe Perfect Public Relations Plan - The Write Co, Johannesburg, 24 NovCreating a new generation of websites - MWEB Business, Parow, 24 NovTop Companies and business personalities to be honoured at Gala Dinner - , Gallagher Estate, Midrand, 25 Nov | More... Submit an event
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| Jobs offered | Specialising in Media Sales, Advertising
and Marketing placements |  |
| | Copywriter - Boksburg
Copywriter required for PR agency to compile press releases, brochures, newsletters, creative concepts, etc. for a wide variety of clients. Only self-starters need apply. - read more...
Account Manager - Sandton
Buzzing and creative brand communications company seeks an experienced, razor sharp team player with agency exposure to manage a portfolio of active blue chip B2B accounts. Knowledge of and interest in IT an advantage. Ability to juggle preferred. Sense of humour essential. - read more...
Copywriter - Sandton
Creatively-led brand communication company urgently seeks an EXPERIENCED, VERSATILE writer. Strong CONCEPTUAL abilities and the ability to craft STRUCTURED, concise, persuasive copy essential. - read more...
Graphic Designer/Art Director - Sandton
Join a dynamic, creatively-driven brand communications company and apply your considerable conceptual and creative design skills to a diverse range of briefs for leading local and global companies. - read more...
Project Manager - PR/Marketing (AA) - Sandton
Sought for large account. Leadership skills essential. At least five years PR experience. PR, marketing and sponsorship marketing activities. Career move for dedicated individual. - read more...
Junior Events Account Executive - AA - Sandton
Assist in the co-ordination of events for a marketing consultancy. Must have at least 1-2 years event experience, liaising with venues, managing suppliers, coordinating all event aspects - RSVPs, guest registration etc. - read more...
Producing Partner - JohannesburgAccount Director - Cape Town onlyFrontline, Receptionist - RandburgMarketing Assistant - Dunkeld West
More... Submit a job
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Quote of the day | | "Whenever an individual or a business decides that success has been attained, progress stops." - Thomas J. Watson Jr
Send to a friend More... Submit a quote
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Create your own destiny...
Become proactive in creating the successful, prosperous and happy life you want! Become an internationally trained personal and executive coach, this exciting, life changing, practical course starts 16th December in Cape Town.
www.cci-coachingacademy.com
Welcome to Gauteng Film Office which has opened a press office on Bizcommunity!
The GFO is a section 21, non-Profit Company. It is a division of the Gauteng Economic Development Agency (GEDA), the province's official economic, investment and trade promotion agency. The GFO was formed in December 2000 and it is mandated to market, promote and facilitate new filmed productions in the Gauteng province.
Click here to visit Gauteng Film Office's press office.
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