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Mon 25 October 2004
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The marketing industry was found wanting last week at the parliamentary hearings into racism in the media & communications sector, which includes advertising and marketing. Poor participation from marketing companies in an online benchmarking BEE survey means the project will probably have to be relaunched - but this time parliament will probably have some say in providing the "impetus". Held up against presentations by the National Association of Broadcasters and the ad industry, represented by the Association for Communication and Advertising (ACA), among others - the Marketing Federation of SA had very little to report, unfortunately. Basically, Government will now have a say, as the Portfolio Committee tasked with this job, agreed to present the matter of the industry's transformation to a full sitting of Parliament in order to plan the way forward and to assist the Industry Working Group in breaking the impasse in which it currently finds itself. Have a good one! Louise Marsland, Editor, editor@bizcommunity.com
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