This week we will be introducing the first of our new weekly columns. To put a different spin on traditional advertising crits, we are privileged to have secured the services of research and neuro-psychologist, Dr Kay Brügge, who will analyse, evaluate, and occasionally shred, all forms of advertising currently doing the rounds. He will be focusing on the subliminal integrity of the advertising message - both from the clients' and consumers' perspective. His pedigree is rooted in consumer and research psychology, Neuro Linguistic Programming (NLP) and a Phd in neuro-psychology. We're looking forward to the first of his columns, starting this Friday, as they are sure to be provocative and entertaining! Have a good one! Louise Marsland, Editor, editor@bizcommunity.com