The 'blog' is the message... sounds very Orwellian, but the phenomenon of 'blogging' is transforming the way information is disseminated these days. Thanks to our wonderfully erudite web strategist & international correspondent, Sally Falkow, who reported on an international online forum to discuss the impact of blogging this past week, we are now also able bring you the lowdown on this latest cyber-speak! According to Sally, a blog is short for web-log and it is a sort of online journal, where someone - either in a business, a journalist or just in a personal capacity - has their say. Many of them are insiders within corporations. Some are 'insider news blogs' giving data in news embargoed areas, so we get the real story on what is actually happening there. And interestingly, she says, the news is being reported far faster in the blogs than in the mainstream media. Go to www.globalprblogweek.com for more. Have a good one! Louise Marsland, Editor, editor@bizcommunity.com