
Thanks for all the comment on last week's transformation articles. The majority were positive and for those negative comments, my response is: it has to start somewhere and surely an equitable, industry-driven scorecard is more palatable than a legislated solution imposed on this sector? Yes, talent has to be a driver, but we all need to take responsibility for making sure that young talent is mentored and given the necessary training and on-the-job experience, to make sure this important industry sector contributes to the growth and development of our economy in the future - and is fully representative of the society that we influence daily with our marketing, advertising and communications campaigns. We are after all supposedly the "guardians" of civil society opinion and trends. This week's Brand Leadership conference presented by Knowledge Resources alongside Markex (8 - 10 June, Sandton Convention Centre), is sure to be interesting - the impressive line-up of speakers will be looking at everything from African Competitiveness to Enduring Brands.
Have a good one...
Louise Marsland, Editor,
editor@bizcommunity.com