Transformation and innovation in business are two concepts that are being highlighted more and more in forums and it's good to see proactive steps being taken by industry. This week the Marketing Federation hosts a workshop to discuss the industry's role to accelerate transformation in the advertising and marketing industry - we'll be keeping you closely posted on this one. Just as exciting are the innovation awards being hosted by T-systems for business later this year as we reported last week. According to T-systems, an increase in innovation capacity is the most important tool to improve profitability and income and companies that benchmark themselves on their innovation success achieve greater income with their new products. Top innovators differentiate themselves through idea management and strategic planning... and through innovation excellence, almost all aspects of a company's brand image can be improved. Have a good one... Louise Marsland, Editor, editor@bizcommunity.com