World AIDS Day - 1 December 2003 "It is claiming more lives than the sum total of all wars, famines and floods. Aids is no longer a disease. It is a human rights issue." - 85-year-old Nelson Mandela, addressing the world during the historic 46664 charity concert against AIDS held on Saturday. Each one of us in the Advertising, Marketing and Media industry has a unique opportunity to make a difference, more so than any other industry. Think of creative ways that you and your company can assist during 2004. This includes newspapers, magazines, TV, radio, out of home, PR agencies, ad agencies, marketers, creatives, media planners and buyers, researchers, freelancers, clients and you. Commit regular space in your media. Bizcommunity will be giving preference to AIDS-related news and campaigns within the Advertising, Marketing and Media industry during 2004, and will be creating a dedicated section in the newsletter and on the website. Send your success stories to editor@bizcommunity.com.