For years, marketers in the consumer-packaged goods sector have counted on third-party cookies to define and segment their audiences, reach prospects, target their offerings and communication...read
Corne Venter, CEO of the retail and rental division of Motus South Africa, discusses the launch of digital brand Motus.cars, the new emotive brand campaign, as well as the importance of having a real dealer network behind all of their cars...read
Considering the uncertainty and unprecedented challenges that this period presents, it is important for businesses to change how they operate and consider a futuristic approach...read